Business Studies MArketing Report
Marketing
Executive Summary:
The following report will explain how Qantas develops its situational analysis which is made up of the SWOT analysis and product life cycle. Throughout this report competitor analysis will be explained and there will be examples used in order to back up the information stated throughout the report.
Background Information:
The most important objective in a business is to identify and satisfy customers and by doing this the business will generate revenue. Marketing is one of the most important business strategies for Qantas and this allows them to operate internationally and to be so known all over the world. Qantas’s marketing plan and strategies are so effective due to the fact that they are very comprehensive, focus on market research and the marketing plan gives Qantas the business direction that they need as well as it helps them to manage a changing environment.
SWOT Analysis:
The SWOT analysis is a step undertaken by a business to identify its internal strengths and weaknesses, as well as its external opportunities and threats. The SWOT analysis stands for Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis for Qantas is as follows:
Strengths:
Extensive network / part of the One world alliance
Excellent airport locations and facilities
Globally recognised brand name and logo
Excellent safety record – probably the best in the world (not one death on a Qantas flight)
Operational excellence: Qantas has twice won the Cumberbatch trophy for engineering excellence.
Very successful launch of Jetstar (Australia and Asia)
Weaknesses:
Speculation that British airways will quit its $1.3 billion stake in Qantas.
Higher labour and other operating costs than its competitors
An ongoing disputes between Qantas management and militant unions
Recent safety incidents have tarnished the Qantas image
Opportunities:
For its new international budget brand, Australian Airlines
Taking advantage from the Ansett collapse by hiring new
Executive Summary:
The following report will explain how Qantas develops its situational analysis which is made up of the SWOT analysis and product life cycle. Throughout this report competitor analysis will be explained and there will be examples used in order to back up the information stated throughout the report.
Background Information:
The most important objective in a business is to identify and satisfy customers and by doing this the business will generate revenue. Marketing is one of the most important business strategies for Qantas and this allows them to operate internationally and to be so known all over the world. Qantas’s marketing plan and strategies are so effective due to the fact that they are very comprehensive, focus on market research and the marketing plan gives Qantas the business direction that they need as well as it helps them to manage a changing environment.
SWOT Analysis:
The SWOT analysis is a step undertaken by a business to identify its internal strengths and weaknesses, as well as its external opportunities and threats. The SWOT analysis stands for Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis for Qantas is as follows:
Strengths:
Extensive network / part of the One world alliance
Excellent airport locations and facilities
Globally recognised brand name and logo
Excellent safety record – probably the best in the world (not one death on a Qantas flight)
Operational excellence: Qantas has twice won the Cumberbatch trophy for engineering excellence.
Very successful launch of Jetstar (Australia and Asia)
Weaknesses:
Speculation that British airways will quit its $1.3 billion stake in Qantas.
Higher labour and other operating costs than its competitors
An ongoing disputes between Qantas management and militant unions
Recent safety incidents have tarnished the Qantas image
Opportunities:
For its new international budget brand, Australian Airlines
Taking advantage from the Ansett collapse by hiring new