SWOT Analysis
Part 1 – Creating a SWOT Analysis for a Company.
A SWOT analysis is a tool a business uses to plan and focus on key issues. It is similar to a personal SWOT analysis where you would focus on your strengths, weaknesses, opportunities, and threats but instead you perform the SWOT on a company.
Strengths and weaknesses are internal factors. For example:
A strength for a business could be: a new, innovative product or service location of your business quality processes and procedures any other aspect of your business that adds value to your product or service.
A weakness could be: lack of marketing expertise location of your business poor quality goods or services damaged reputation
Opportunities and threats are external factors. For example:
An opportunity could be: a developing market such as the Internet. mergers, joint ventures or strategic alliances moving into new market segments that offer improved profits a new international market a market vacated by an ineffective competitor
A threat could be: a new competitor price wars with competitors a competitor has a new, innovative product or service competitors have superior access to channels of distribution taxation is introduced on your product or service
Part 2 – Performing a SWOT Analysis on an Organization.
The Markham Leisure Centre has hired you to help them with their marketing decision making. Perform a SWOT analysis on The Markham Leisure Centre, based upon the following issues: Read each statement below carefully and then using the chart attached write the number of each statement in the appropriate box. For example, if you believe, numbers 1, 3 and 7 are strengths; write those numbers in the “strengths” box. Next to each number explain FULLY why it falls into that category.
1. The Centre is located within a two-minute walk of the main bus station, and is a fifteen-minute ride away from the local Go-train station.
2. There is a competition
A SWOT analysis is a tool a business uses to plan and focus on key issues. It is similar to a personal SWOT analysis where you would focus on your strengths, weaknesses, opportunities, and threats but instead you perform the SWOT on a company.
Strengths and weaknesses are internal factors. For example:
A strength for a business could be: a new, innovative product or service location of your business quality processes and procedures any other aspect of your business that adds value to your product or service.
A weakness could be: lack of marketing expertise location of your business poor quality goods or services damaged reputation
Opportunities and threats are external factors. For example:
An opportunity could be: a developing market such as the Internet. mergers, joint ventures or strategic alliances moving into new market segments that offer improved profits a new international market a market vacated by an ineffective competitor
A threat could be: a new competitor price wars with competitors a competitor has a new, innovative product or service competitors have superior access to channels of distribution taxation is introduced on your product or service
Part 2 – Performing a SWOT Analysis on an Organization.
The Markham Leisure Centre has hired you to help them with their marketing decision making. Perform a SWOT analysis on The Markham Leisure Centre, based upon the following issues: Read each statement below carefully and then using the chart attached write the number of each statement in the appropriate box. For example, if you believe, numbers 1, 3 and 7 are strengths; write those numbers in the “strengths” box. Next to each number explain FULLY why it falls into that category.
1. The Centre is located within a two-minute walk of the main bus station, and is a fifteen-minute ride away from the local Go-train station.
2. There is a competition