Introduction
United Airlines is an American key airline whose headquarters is based in Illinois Chicago. The United airline operates mainly in the United States and across other regions such as such as Japan and Guam. The airline handle and average of about 45,000 passengers on daily basis and employs over 88,000 individuals.
SWOT ANALYSIS
Swot analysis refers to the strength, weaknesses, opportunities and the threats that a business faces. Every company has its strengths, weaknesses, opportunities and threats that it faces.
Strengths
Some of the strengths that the United Ailrne experiences include strong operational network, startegica aliances, relatively high employee productivity and the fact that it is the fourth largest carrier in the United States.
Strong operational network
The united airline enjoys a strong operational network compared to its competitors, this is because the ailrine operates over 3000 flights daily and has more than 230 destinations. This is vividly shown in its ability to earn 73 per cent of its revenue from the mainline passengers and about 19 percent comes from the regional affiliate passengers.
Strategic Alliance
The airline boasts of of being the founding member of one of the most comprehensive alliances famously referd to as the “Star Alliance.” The alliance avails the United airline with the opportunity to access the destinations that it couldn’t have accessed if it were not for the alliance. This further allow the airline to safeguard against litigations such as the anti trust litigations and the price fixing litigations.
Relatively high employee roductivity
United airline has a relatively stronger revenue per employee compared to its competitors in the industry such as the delta airline. This is despite the fact that most of its employees are based in the United States. The airline was recently ranked second in the “ average monthly available seat-Miles per Full Time Equivalent employee.
Fourth