Marketing Management Report
THE UNIVERSITY OF WESTERN ONTARIO RICHARD IVEY SCHOOL OF BUSINESS
BUSINESS 1220E
MARKETING MANAGEMENT REPORT
ASSIGNED: Monday, November 21, 2011 DUE: Wednesday, December 7, 2011
CAMP WAHANOWIN
Assignment: As Bruce Nashman, owner and director of Camp Wahanowin, do whatever analysis you deem necessary and develop a comprehensive marketing plan for Camp Wahanowin.
RULES FOR THE INDIVIDUAL MARKETING REPORT
2011-2012
1. All reports, including text and exhibits, must be completed individually. 2. Maximum report length: 8 pages, plus a maximum of 3 pages of exhibits. All pages in the report should be formatted with one-inch margins on all sides, double-spaced, Times New Roman, 12 pt font. The report should be written in concise and complete sentences, and may include bullets and headings. Page Penalty: Ten (10) marks (out of 100) per page will be deducted from the final report grade for any pages exceeding the stated page limit. If the report is not formatted according to the guidelines, instructors may choose to reformat the report and/or apply the appropriate deduction. 3. Reports should include a one-page executive summary, which will not be included in the stated page limit. This summary should also be formatted with one-inch margins on all sides, Times New Roman, 12 pt font. The executive summary may be single-spaced. This summary should appear at the beginning of the report and should include a complete statement of the major issue(s) in the case and a summary of major recommendations from the report. 4. All reports must be typewritten. Lecturers reserve the right to request an electronic copy of the report. The preferred software for all soft copies requested is MS Word. The student name, student number, instructor name and section number must be clearly indicated on the front of the report. The title page will not be included in the stated page limit. 5. BRESCIA AND KING’S STUDENTS: Students at Brescia University College and King’s
BUSINESS 1220E
MARKETING MANAGEMENT REPORT
ASSIGNED: Monday, November 21, 2011 DUE: Wednesday, December 7, 2011
CAMP WAHANOWIN
Assignment: As Bruce Nashman, owner and director of Camp Wahanowin, do whatever analysis you deem necessary and develop a comprehensive marketing plan for Camp Wahanowin.
RULES FOR THE INDIVIDUAL MARKETING REPORT
2011-2012
1. All reports, including text and exhibits, must be completed individually. 2. Maximum report length: 8 pages, plus a maximum of 3 pages of exhibits. All pages in the report should be formatted with one-inch margins on all sides, double-spaced, Times New Roman, 12 pt font. The report should be written in concise and complete sentences, and may include bullets and headings. Page Penalty: Ten (10) marks (out of 100) per page will be deducted from the final report grade for any pages exceeding the stated page limit. If the report is not formatted according to the guidelines, instructors may choose to reformat the report and/or apply the appropriate deduction. 3. Reports should include a one-page executive summary, which will not be included in the stated page limit. This summary should also be formatted with one-inch margins on all sides, Times New Roman, 12 pt font. The executive summary may be single-spaced. This summary should appear at the beginning of the report and should include a complete statement of the major issue(s) in the case and a summary of major recommendations from the report. 4. All reports must be typewritten. Lecturers reserve the right to request an electronic copy of the report. The preferred software for all soft copies requested is MS Word. The student name, student number, instructor name and section number must be clearly indicated on the front of the report. The title page will not be included in the stated page limit. 5. BRESCIA AND KING’S STUDENTS: Students at Brescia University College and King’s