Marketing and Freshly Ground Coffee
TITLE: Personal experience of marketing using module concepts from Book4.
COURSE: B120 An Introduction to Business Studies.
ASSIGNMENT: TMA04.
DATE: 25/07/2013.
SUBMITTED BY: Ayodeji Olusanya
STUDENT PI: C5650672.
TUTOR: Patrick Langan.
`Essentials`- A situation where I have come into contact with marketing in some shape or form.
I was a manager at the above mini supermarket for a period of four years and was actively involved in the day to day operation of the business. The business was located inside Clapham Junction station in London looking after the local market and the passing traffic from 7am to 11pm daily operating a two shift pattern of work. There were two managers and six sales assistants in total.
Essentials was a supermarket selling fruits and vegetables, dairy products, frozen foods of different variety, grocery and off licence and freshly ground coffee from all over the world. In addition to all these we were also selling different flavours of ice cream, bespoke chocolates and an assortment of greeting cards.
Our purpose was to satisfy the customers’ needs and expectations by providing them with most of the goods they want and an excellent service without having to go to a major supermarket on their way to and from work.
My analysis of the marketing of `Essentials` using concepts from two study sessions of Book 4.
My analysis will be based on one concept from study session 1 and one concept from study session 4. The UK Chartered Institute of Marketing defines marketing in a way which focuses on addressing customer needs which is exactly in line with our philosophy at Essentials.
Marketing is the management process which identifies, anticipates and supplies customer requirements efficiently and profitably. (Quoted in Blythe, 2001, p. 11). The American Marketing Association (2004) also defines marketing as an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing
COURSE: B120 An Introduction to Business Studies.
ASSIGNMENT: TMA04.
DATE: 25/07/2013.
SUBMITTED BY: Ayodeji Olusanya
STUDENT PI: C5650672.
TUTOR: Patrick Langan.
`Essentials`- A situation where I have come into contact with marketing in some shape or form.
I was a manager at the above mini supermarket for a period of four years and was actively involved in the day to day operation of the business. The business was located inside Clapham Junction station in London looking after the local market and the passing traffic from 7am to 11pm daily operating a two shift pattern of work. There were two managers and six sales assistants in total.
Essentials was a supermarket selling fruits and vegetables, dairy products, frozen foods of different variety, grocery and off licence and freshly ground coffee from all over the world. In addition to all these we were also selling different flavours of ice cream, bespoke chocolates and an assortment of greeting cards.
Our purpose was to satisfy the customers’ needs and expectations by providing them with most of the goods they want and an excellent service without having to go to a major supermarket on their way to and from work.
My analysis of the marketing of `Essentials` using concepts from two study sessions of Book 4.
My analysis will be based on one concept from study session 1 and one concept from study session 4. The UK Chartered Institute of Marketing defines marketing in a way which focuses on addressing customer needs which is exactly in line with our philosophy at Essentials.
Marketing is the management process which identifies, anticipates and supplies customer requirements efficiently and profitably. (Quoted in Blythe, 2001, p. 11). The American Marketing Association (2004) also defines marketing as an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing
References: Schaefer, A. (2012). Book 4 An introduction to marketing in business. Milton Keynes, The Open University. Education-Portal.com n.d