Marketing Aspect
INTRODUCTION
Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, and Promotion often referred to as 4Ps) for products, services or ideas to create exchange between individuals and organizations.[1]
Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities.
In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution.[2]
The proponents would want to establish a business based upon studies, surveys and other methodologies and determine whether the business would meet the needs of the customers by applying the concept of marketing. The proponents would also want that the business would also be competitive enough knowing that there are other existing hair salons that have been in the business for a longer time. In making the business be adoptable by many, strategies are important. The proponents want that the business would stay for a long time by attracting the customers with the proper application of marketing.
EXECUTIVE SUMMARY
• The target market of the proponents are the kids ages from 1 to 12 residing within Metro Cebu particularly in Cebu City and Mandaue City. • The proponents named the salon as KIATZ Hair Salon. KIATZ which means playful in vernacular and the acronym for KIds AT Zalon. • There are 50 competitors of KIATZ Hair Salon within Cebu City and Mandaue City based on the record given by the Department of Trade and Industry. • The proponents consider 3
Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, and Promotion often referred to as 4Ps) for products, services or ideas to create exchange between individuals and organizations.[1]
Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities.
In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution.[2]
The proponents would want to establish a business based upon studies, surveys and other methodologies and determine whether the business would meet the needs of the customers by applying the concept of marketing. The proponents would also want that the business would also be competitive enough knowing that there are other existing hair salons that have been in the business for a longer time. In making the business be adoptable by many, strategies are important. The proponents want that the business would stay for a long time by attracting the customers with the proper application of marketing.
EXECUTIVE SUMMARY
• The target market of the proponents are the kids ages from 1 to 12 residing within Metro Cebu particularly in Cebu City and Mandaue City. • The proponents named the salon as KIATZ Hair Salon. KIATZ which means playful in vernacular and the acronym for KIds AT Zalon. • There are 50 competitors of KIATZ Hair Salon within Cebu City and Mandaue City based on the record given by the Department of Trade and Industry. • The proponents consider 3