Marketing Audit: Wal-Mart
Running head: MARKETING AUDIT WALMART
Marketing Audit: Wal-Mart
Jodie Outlaw
MKT/551
University of Phoenix Online
Daniel Oakland
November 18, 2006
Executive Summary
Sam Walton 's first venture as a milk boy is when he understood the value of a dollar and the knowledge of how far a dollar could take one in life. From Sam 's first five and dime stores in the 1950 's to his opening of the first Wal-Mart in Rogers, Arkansas in 1962, no one could have predicted the enormous success of this small-town merchant. Today, fourteen years after his death, Wal-Mart continues to grow and leadership of this company continues to rely on many of the traditional goals and philosophies that Mr. Walton left behind. In keeping one step ahead of the competition Wal-Mart has had to add to Mr. Walton philosophies by implementing state of the art technology and methods of today 's fast-paced business environment.
Currently, Wal-Mart 's has created over 125,000 new jobs and the operation of over 3,000 international stores, buying products from 70 countries. Sharing of sales data with suppliers has seen increase in overall sales and continuous full stock shelves. Customers believe Wal-Mart plays an important role in the community and in doing so continue to benefit working families far more than any special interest group. Over sixty percent of Wal-Mart sells came from the middle income families that frequent stores 50 to 60 times a year. 84 percent of Americans have shopped Wal-Mart with a 2 to 3 percent increase yearly. The use of customer data has allowed for an increase in segmentation in order to better server the customer. The use of radio frequency id tags and electronic check conversion has improved inventory management and reduced cost and boosted operation efficiency. Promotional strategy implementation has seen continued lowered cost and delivery of products and services with minimal difficulty or inconvenience. Continued international growth in China
Marketing Audit: Wal-Mart
Jodie Outlaw
MKT/551
University of Phoenix Online
Daniel Oakland
November 18, 2006
Executive Summary
Sam Walton 's first venture as a milk boy is when he understood the value of a dollar and the knowledge of how far a dollar could take one in life. From Sam 's first five and dime stores in the 1950 's to his opening of the first Wal-Mart in Rogers, Arkansas in 1962, no one could have predicted the enormous success of this small-town merchant. Today, fourteen years after his death, Wal-Mart continues to grow and leadership of this company continues to rely on many of the traditional goals and philosophies that Mr. Walton left behind. In keeping one step ahead of the competition Wal-Mart has had to add to Mr. Walton philosophies by implementing state of the art technology and methods of today 's fast-paced business environment.
Currently, Wal-Mart 's has created over 125,000 new jobs and the operation of over 3,000 international stores, buying products from 70 countries. Sharing of sales data with suppliers has seen increase in overall sales and continuous full stock shelves. Customers believe Wal-Mart plays an important role in the community and in doing so continue to benefit working families far more than any special interest group. Over sixty percent of Wal-Mart sells came from the middle income families that frequent stores 50 to 60 times a year. 84 percent of Americans have shopped Wal-Mart with a 2 to 3 percent increase yearly. The use of customer data has allowed for an increase in segmentation in order to better server the customer. The use of radio frequency id tags and electronic check conversion has improved inventory management and reduced cost and boosted operation efficiency. Promotional strategy implementation has seen continued lowered cost and delivery of products and services with minimal difficulty or inconvenience. Continued international growth in China