Marketing Case
Marketing 6503: Strategic Marketing Management (Summer 2010)
Instructor: Dr. Kyeong Sam Min
Office: 343-B Kirschman Hall
Office Phone: (504) 280-6195
E-mail: kmin@uno.edu
Office Hours: Tuesday and Thursday 5:00 – 6:00 pm or by appointment
Class Hours: Tuesday and Thursday 6:00 – 8:45 pm
Prerequisites:
• MKT 3501, MKT 4400, ENMG 6101 or departmental consent.
Required Text:
• Philip Kotler and Kevin Keller (2009), A Framework for Marketing Management, 4th edition (ISBN #: 978-0-13-602660-0 or 0-13-602660-5).
Required Harvard Business School (HBS) Cases:
• The following cases can be purchased at the Campus Bookstore or the Harvard Business School Online Publishing (http://harvardbusinessonline.hbsp.harvard.edu/hbsp/case_studies.jsp).
o Mattel and the Toy Recall (A) (#9B08M010, Ivey School Case) o Heineken N.V.: Global Branding and Advertising (#9-596-015) o Strategic Inflection: TiVo in 2005 (#9-706-421) o XM Satellite Radio (A) (#9-504-009) o The Birth of the Swatch (#9-504-096) o Maria Sharapova: Marketing a Champion (A) (#9-507-065)
Blackboard communication/access:
• Course information will regularly be made available on the UNO website’s BLACKBOARD section. Once fully enrolled in this class, you can access our course site from any location by using your UNO username, and your Blackboard password. If you have your UNO username, you will establish your Blackboard password the first time you log on at http://www.uno.edu Course announcements, grades, and other important information will be regularly posted on this site, and once I post information, I assume that you know it. You must check our BB site several times weekly.
Course Description:
• Business organizations of all sorts engage in the essential tasks of 1) Producing/providing something of value; and 2) Exchanging that value for revenue.
• In a successful organization over time the value
Instructor: Dr. Kyeong Sam Min
Office: 343-B Kirschman Hall
Office Phone: (504) 280-6195
E-mail: kmin@uno.edu
Office Hours: Tuesday and Thursday 5:00 – 6:00 pm or by appointment
Class Hours: Tuesday and Thursday 6:00 – 8:45 pm
Prerequisites:
• MKT 3501, MKT 4400, ENMG 6101 or departmental consent.
Required Text:
• Philip Kotler and Kevin Keller (2009), A Framework for Marketing Management, 4th edition (ISBN #: 978-0-13-602660-0 or 0-13-602660-5).
Required Harvard Business School (HBS) Cases:
• The following cases can be purchased at the Campus Bookstore or the Harvard Business School Online Publishing (http://harvardbusinessonline.hbsp.harvard.edu/hbsp/case_studies.jsp).
o Mattel and the Toy Recall (A) (#9B08M010, Ivey School Case) o Heineken N.V.: Global Branding and Advertising (#9-596-015) o Strategic Inflection: TiVo in 2005 (#9-706-421) o XM Satellite Radio (A) (#9-504-009) o The Birth of the Swatch (#9-504-096) o Maria Sharapova: Marketing a Champion (A) (#9-507-065)
Blackboard communication/access:
• Course information will regularly be made available on the UNO website’s BLACKBOARD section. Once fully enrolled in this class, you can access our course site from any location by using your UNO username, and your Blackboard password. If you have your UNO username, you will establish your Blackboard password the first time you log on at http://www.uno.edu Course announcements, grades, and other important information will be regularly posted on this site, and once I post information, I assume that you know it. You must check our BB site several times weekly.
Course Description:
• Business organizations of all sorts engage in the essential tasks of 1) Producing/providing something of value; and 2) Exchanging that value for revenue.
• In a successful organization over time the value
References: ----------------------- [1] Adapted from Professor Tybout at Northwestern.