Marketing Case Study: Hyundai
Chapter 1: Introduction
1.1 Introduction
After the end of World War II, the consumption of fossil fuel has skyrocketed. The high rate of vehicle manufacturing has been one of the main reasons. Since then the automobile industry has bloomed rapidly. The aim of the automobile companies is to provide motorized vehicle for consumers and it mainly manufactures the metal framework, engine and other mechanical parts as suggested by Fernie & Sparks (2014).However, for the completion of the final products the vehicle must have components which are not manufactured by the core company, therefore they need other independent sectors from which necessary secondary components will be supplied as the success of a product depends on finished products. It is …show more content…
In 2012, the company took the charge to transform 50 square meter of infertile land into grassland for improving environmental standards. Motorsports has also been a major segment of production line. The company has also entered the Indian market in 1996 and since then the company has been able to satisfy the needs of its customers by delivering good quality product and top-notch features for its vehicles. Hyundai aims to attract customers through a total package that includes good accessories as well as good performance of the vehicle (Hyundai.com, …show more content…
Depending on the continuous growth and high profit ration, more companies are entering automobile market, resulting increase in competition. Customers are, therefore, having more choices for buying cars. Recently, it is seen that only the performance of the cars are not important anymore, visual appeal and the range of features provided in cars are increasingly preferred (Ponomarov & Holcomb, 2009). In order to satisfy the customers companies are in need of secondary products. The secondary products are managed by the logistics of the companies. Therefore, the role of logistics in the management of secondary products in the automobile industry has become as issue in recent times (Glenn Richey Jr et al.
1.1 Introduction
After the end of World War II, the consumption of fossil fuel has skyrocketed. The high rate of vehicle manufacturing has been one of the main reasons. Since then the automobile industry has bloomed rapidly. The aim of the automobile companies is to provide motorized vehicle for consumers and it mainly manufactures the metal framework, engine and other mechanical parts as suggested by Fernie & Sparks (2014).However, for the completion of the final products the vehicle must have components which are not manufactured by the core company, therefore they need other independent sectors from which necessary secondary components will be supplied as the success of a product depends on finished products. It is …show more content…
In 2012, the company took the charge to transform 50 square meter of infertile land into grassland for improving environmental standards. Motorsports has also been a major segment of production line. The company has also entered the Indian market in 1996 and since then the company has been able to satisfy the needs of its customers by delivering good quality product and top-notch features for its vehicles. Hyundai aims to attract customers through a total package that includes good accessories as well as good performance of the vehicle (Hyundai.com, …show more content…
Depending on the continuous growth and high profit ration, more companies are entering automobile market, resulting increase in competition. Customers are, therefore, having more choices for buying cars. Recently, it is seen that only the performance of the cars are not important anymore, visual appeal and the range of features provided in cars are increasingly preferred (Ponomarov & Holcomb, 2009). In order to satisfy the customers companies are in need of secondary products. The secondary products are managed by the logistics of the companies. Therefore, the role of logistics in the management of secondary products in the automobile industry has become as issue in recent times (Glenn Richey Jr et al.