Preview

Marketing Case Study Task 2

Satisfactory Essays
Open Document
Open Document
359 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Case Study Task 2
Josvicmar Velasquez
Student No. 732
Marketing case studying

1. What criteria did Sno use to determine the suitability of Japan as an international market for SnoVac products? What criteria did he not use? What may have been the impact on the success of Sno’s marketing plan of his choice of criteria?

The criteria were determinate by the size of the market, and also for the Australia time zone.
Sno didn’t use travelling, labelling, and quarantine criteria about Australia.
The marketing strategy that Sno used was focused on Japan.

2. Was Sno ready to market his products in Japan? In what way did he demonstrate readiness? Where did he fall short?

Yes, they made an identification of target segments and marketing options before bring the product to Japan.
Sno recognized in Japan some issues about packaging and labeling, they did considered that they have better standards; for example, the same that they used with their customers in Australia.
They also have an advantage in traveling time and money, it means that Japanese Market is relative same in size as Australia market.

3. What was Sno’s positioning strategy?

The strategy of Snow in positioned a product with "Long-life chaff" that they were promoting with a premium pricing of 30% about competitive products.

4. What additional data would have been helpful to prioritise Sno’s marketing options for Japanese market?

They can add data about possible customers in Japan that can spend money in feeding horses. Also, they can get percentages of dairy farm and other mains customers. 5. What issues was Sno likely to encounter culturatelly with his current plan?

They did not establish any kind of contact with the Japanese market, and this is really important to Japanese people. So did not accept the invitation, and this could be an issue because culturally Japan is a country where relationship is essential. Another issue could be the language, and Sno has had to deal with this issue.

6. What targeting strategy

You May Also Find These Documents Helpful

  • Satisfactory Essays

    1.How would you assess the profitability and attractiveness of the telecom industry in Japan at the time of the launch of i-mode? What would you conclude from a five force industry analysis?…

    • 1238 Words
    • 5 Pages
    Satisfactory Essays
  • Best Essays

    Case 8 - Sick Leave

    • 3739 Words
    • 13 Pages

    Oikawa, N. and Tanner, J. 1992. “The Influence of Japanese Culture on Business Relationships and Negotiations”. The Journal of Services Marketing Vol.6 (No.3): pp 67 – 74.…

    • 3739 Words
    • 13 Pages
    Best Essays
  • Powerful Essays

    KAMATH, R. R. and LIKER, J. K., 1994, A second look at Japanese product development. Harvard…

    • 2654 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    International Business

    • 498 Words
    • 2 Pages

    4. The implications of Japan’s economic stagnation for the benefits, costs, and risks of doing business in this nation are huge. There is no growth in the country due to the people with money being retired…

    • 498 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The reason why the Japanese monopolies were unique was that they were not limited to a single industry or line of work: "rather than specialise, as foreign firms by then mostly did, they gained scale through agglomeration, with a family-run holding company typically controlling…

    • 2017 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Marketing and Entry Mode

    • 19453 Words
    • 78 Pages

    Taylor, C.R., Zou, S., and Osland, G.E. 1999, “Foreign market entry strategies of Japanese MNCs”, International Marketing Review, vol.17, pp.146-163…

    • 19453 Words
    • 78 Pages
    Powerful Essays
  • Powerful Essays

    Resource dependence- Japan depends on foreign import of virtually every resource it uses. The country is located on islands, which are poor in minerals/resources. Thus, Japan is able to engage in industries other than extraction and mining.…

    • 1586 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Delissa in Dairyland

    • 1984 Words
    • 8 Pages

    Cultural Gap: Lack of understanding between Delissa and Japanese partners due to cultural gap and language barrier.Dellisa couldn’t establish their company mentality to Nikko’s workers. There are many misunderstandings. For example TV ads, Dellisa were intended for young people in the…

    • 1984 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    This assignment will assess the factors behind the economic success of Japan. These factors will be assessed through units of time throughout the Japanese history and how these factors of success have also contributed to the economic difficulties that Japan has faced over time. We will start with a brief introduction to Japan as a nation, its cultural practices to language and arts. We will then progress onto discuss the economic success and difficulties that Japan has faced over time…

    • 815 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Marketing Myopia is an article written in 1960 by Theodore Levitt. Levitt was a marketing professor at Harvard who has published many articles on the subject. This article; however, is no doubt his claim to fame as it has been extremely well read over the years. This is due in large part to the consumer oriented approach to marketing that he argues for. Though common knowledge to the marketers of today, making the customer the first priority in business would have been easily overlooked during this era of production, selling, and basic marketing approaches to business.…

    • 1037 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Investment and Japan

    • 422 Words
    • 2 Pages

    Japan, an island nation on the Pacific ocean, has none of the natural advantages that have facilitated cross-border trade and investment in other parts of the world. Also, Japan was badly defeated in World War II and occupied by Allied forces at the end of the war. Japan was totally closed to foreign investment during that period. The Japanese government sets up important barriers to reduce the foreign direct investment into Japan to develop the country by avoiding other countries’ financial shocks. Additional, the high rental and labor cost impact the Foreign Direct Investment level too.…

    • 422 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Globalisation has been driven by two fundamental forces namely technological changes together with the integration of markets and the freer movement of goods and services (Goodsall, 2011).This report seeks to identify the key marketing factors and strategies to be considered by marketing department when seeking to enter foreign markets.…

    • 2863 Words
    • 12 Pages
    Best Essays
  • Better Essays

    Bus Law of Bangladesh

    • 3053 Words
    • 13 Pages

    United States, NOM is one of the leaders in the field and is considered to have one of the most successful and aggressive sales forces…

    • 3053 Words
    • 13 Pages
    Better Essays
  • Best Essays

    References: Adekola, A. and Sergi, B.S. (2007) Global Business Management: a cross-cultural perspective. Hampsher: Ashgate Publishing Limited…

    • 3237 Words
    • 13 Pages
    Best Essays
  • Good Essays

    Latest Inventions

    • 265 Words
    • 2 Pages

    It is worth mentioning that the main goal of the Japanese company is to increase efficiency and allow managers to evaluate the performance of their workers when not at the…

    • 265 Words
    • 2 Pages
    Good Essays