Marketing -Chanel
CHANEL PERFUME
INTRODUCTION
The success of Chanel Perfume traces its roots back to 1870, when Ernest Wertheimer moved from Alsace, France to Paris during the Franco Prussian War. Shortly, after his arrival he purchased an interest in a French theatrical makeup company called Bourjois. Bourjois successfully introduced dry rough to the European market in the 1890’s. The company grew rapidly, and by the early 1920’s Bourjois had begun making and distributing skin creams from his Rochester, New York, plant for cosmetic industry giant Helena Rubenstein. Through the Wertheimer family would control the finances of Chanel from its inception, the impetus and creative vision for the company came from Coco Chanel. Theophile Bader, founder of the successful French department store chain Galeries Lafayette, introduced Coco Chanel to Ernest Wertheimer’s son, Pierre, in 1922. Coco Chanel sought financial help from Pierre Wertheimer to market a fragrance she had developed in 1921. Coco Chanel had an admirer, Pierre Wertheimer who wanted to assist her in succeeding and, two years after their introduction, he founded Parfums Chanel to make and sell her upscale perfume, named Chanel No. 5.
HISTORY OF THE BRAND
Chanel No. 5 perfume was created in the 1920‘s, by Coco Chanel this creation was the beginning of one of the legendary names in perfumes. This brand name has parlayed into a world leading retail empire. Chanel No. 5 has been the world’s top-selling perfume. Chanel expanded its line to include women’s fashions, jewelry and accessories, handbags, leather goods, and other products. Chanel has added new fragrances such as: Allure, Chanel Coco, Chanel Chance, and Chanel Chance Lafriche’. Chanel stepped up its purchases in the luxury sector, acquiring A. Michel et. Cie, exclusive hat maker. The company originally marketed the Chanel No. 5 perfume product in local drug stores around the globe.
PRODUCT LIFE CYCLE
In the 21 century , Chanel was still a
INTRODUCTION
The success of Chanel Perfume traces its roots back to 1870, when Ernest Wertheimer moved from Alsace, France to Paris during the Franco Prussian War. Shortly, after his arrival he purchased an interest in a French theatrical makeup company called Bourjois. Bourjois successfully introduced dry rough to the European market in the 1890’s. The company grew rapidly, and by the early 1920’s Bourjois had begun making and distributing skin creams from his Rochester, New York, plant for cosmetic industry giant Helena Rubenstein. Through the Wertheimer family would control the finances of Chanel from its inception, the impetus and creative vision for the company came from Coco Chanel. Theophile Bader, founder of the successful French department store chain Galeries Lafayette, introduced Coco Chanel to Ernest Wertheimer’s son, Pierre, in 1922. Coco Chanel sought financial help from Pierre Wertheimer to market a fragrance she had developed in 1921. Coco Chanel had an admirer, Pierre Wertheimer who wanted to assist her in succeeding and, two years after their introduction, he founded Parfums Chanel to make and sell her upscale perfume, named Chanel No. 5.
HISTORY OF THE BRAND
Chanel No. 5 perfume was created in the 1920‘s, by Coco Chanel this creation was the beginning of one of the legendary names in perfumes. This brand name has parlayed into a world leading retail empire. Chanel No. 5 has been the world’s top-selling perfume. Chanel expanded its line to include women’s fashions, jewelry and accessories, handbags, leather goods, and other products. Chanel has added new fragrances such as: Allure, Chanel Coco, Chanel Chance, and Chanel Chance Lafriche’. Chanel stepped up its purchases in the luxury sector, acquiring A. Michel et. Cie, exclusive hat maker. The company originally marketed the Chanel No. 5 perfume product in local drug stores around the globe.
PRODUCT LIFE CYCLE
In the 21 century , Chanel was still a