Marketing Competitors Analysis
Competitors
• Who
Any person or entity which is a rival against another. In business, a company in the same industry or a similar industry which offers a similar product or service. Competition also requires companies to become more efficient in order to reduce costs. [ http://www.businessdictionary.com/definition/competitor.html]
1. Actual Major Competitors are Direct Competitors. Their production and operation of the same kind of products and services, with this enterprise compete for common target market. Direct competition with enterprises constitute the relationship between the enterprise. [http://wiki.mbalib.com/wiki/Direct_Competitors]
2. Potential Competitors are Temporarily to the enterprise does not constitute a threat but potentially threatening rival. Potential competitor threats, depending on the degree of industry barriers and the companies of the reaction degree. [http://wiki.mbalib.com/wiki/Potential_Competitors]
• Where Our company is Café de Coral. Its actual competitors are Fairwood and Maxim. These three companies are all the Hong Kong style dim sum fast food. And they are all Hong Kong's local enterprises. Fairwood and Maxim each with more than 70 shops in Hong Kong. Café de Coral’s potential competitors from the United States and Japan. They are Burger King, KFC, McDonald's, Yoshinoya and Conveyor belt sushi. They are not the Hong Kong style dim sum fast food, even if they are very well-known fast-food companies, they are just the potential competitors of Café de Coral.
• Strengths/Weaknesses
1） Strengths
a) Fairwood：Since 2003 Fairwood rebuild brands, adding new elements, so customers will not be boring their brand. [http://gz.sydc.sina.com.cn/synews/9/2011/1108/2600.shtml]
Fairwood brand strategy in the past and did not lock the fixed customer base, such a lack of clear image of its brand in November 2003, after it launched a new brand image, including changes to the trademark (the original trademark for the
• Who
Any person or entity which is a rival against another. In business, a company in the same industry or a similar industry which offers a similar product or service. Competition also requires companies to become more efficient in order to reduce costs. [ http://www.businessdictionary.com/definition/competitor.html]
1. Actual Major Competitors are Direct Competitors. Their production and operation of the same kind of products and services, with this enterprise compete for common target market. Direct competition with enterprises constitute the relationship between the enterprise. [http://wiki.mbalib.com/wiki/Direct_Competitors]
2. Potential Competitors are Temporarily to the enterprise does not constitute a threat but potentially threatening rival. Potential competitor threats, depending on the degree of industry barriers and the companies of the reaction degree. [http://wiki.mbalib.com/wiki/Potential_Competitors]
• Where Our company is Café de Coral. Its actual competitors are Fairwood and Maxim. These three companies are all the Hong Kong style dim sum fast food. And they are all Hong Kong's local enterprises. Fairwood and Maxim each with more than 70 shops in Hong Kong. Café de Coral’s potential competitors from the United States and Japan. They are Burger King, KFC, McDonald's, Yoshinoya and Conveyor belt sushi. They are not the Hong Kong style dim sum fast food, even if they are very well-known fast-food companies, they are just the potential competitors of Café de Coral.
• Strengths/Weaknesses
1） Strengths
a) Fairwood：Since 2003 Fairwood rebuild brands, adding new elements, so customers will not be boring their brand. [http://gz.sydc.sina.com.cn/synews/9/2011/1108/2600.shtml]
Fairwood brand strategy in the past and did not lock the fixed customer base, such a lack of clear image of its brand in November 2003, after it launched a new brand image, including changes to the trademark (the original trademark for the