Marketing environment
Macro-environment factor
In reflecting the macro environment, the economic environment is one of the identified elements that affect the microenvironment of hybrid cars. For the past years, prices of petroleum in Malaysia have risen due to inflation (thestar, 2014). Oil scarcity is one of the main external aspects that affect the rise in oil prices. High petrol prices have reduced the consumer purchasing power and spending pattern for gasoline cars since it’s more fuel consuming compared to hybrid cars. This is because hybrid cars maximize fuel efficiency compared to gasoline cars. By purchasing hybrid cars, it offers consumer chances to reduce cost on fuel consumption. The fuel efficiency provided by hybrid cars protects businesses and individual from fluctuating oil prices and allows money to circulate through the Malaysia economy. In this case, Nissan Serena S-hybrid produces an outstanding performance that matched its effectiveness in saving fuel, thus it may be highly demanded.
Microenvironment factor
The micro-environmental factor that affecting the hybrid cars industry in Malaysia is competitor. For a company to be successful in the market place, the competitors must be recognized. In term of infrastructural developments, the hybrid industry is one of most demanding in Malaysia (The Star, 2014). In relate to the article, the market for hybrid cars is getting more competitive as many other car manufacturers are joining the hybrid industry. For example; Toyota prius and Honda insight. Thus, Nissan has been successful in maintaining its competitive advantage, by studying their customer needs, which is to have better fuel consumption. As result, Nissan decided to manufacture the Nissan Serena S-hybrid. In terms of competition, Nissan has successfully capture the market and the people by producing the first Malaysia hybrid MPV.
Recommendation
In reflecting the macro environment, the economic environment is one of the identified elements that affect the microenvironment of hybrid cars. For the past years, prices of petroleum in Malaysia have risen due to inflation (thestar, 2014). Oil scarcity is one of the main external aspects that affect the rise in oil prices. High petrol prices have reduced the consumer purchasing power and spending pattern for gasoline cars since it’s more fuel consuming compared to hybrid cars. This is because hybrid cars maximize fuel efficiency compared to gasoline cars. By purchasing hybrid cars, it offers consumer chances to reduce cost on fuel consumption. The fuel efficiency provided by hybrid cars protects businesses and individual from fluctuating oil prices and allows money to circulate through the Malaysia economy. In this case, Nissan Serena S-hybrid produces an outstanding performance that matched its effectiveness in saving fuel, thus it may be highly demanded.
Microenvironment factor
The micro-environmental factor that affecting the hybrid cars industry in Malaysia is competitor. For a company to be successful in the market place, the competitors must be recognized. In term of infrastructural developments, the hybrid industry is one of most demanding in Malaysia (The Star, 2014). In relate to the article, the market for hybrid cars is getting more competitive as many other car manufacturers are joining the hybrid industry. For example; Toyota prius and Honda insight. Thus, Nissan has been successful in maintaining its competitive advantage, by studying their customer needs, which is to have better fuel consumption. As result, Nissan decided to manufacture the Nissan Serena S-hybrid. In terms of competition, Nissan has successfully capture the market and the people by producing the first Malaysia hybrid MPV.
Recommendation