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marketing in practice
Q1). Why should managers address the issue of organisational culture as part of their responsibility and role?
Organisation culture is defined as "A pattern of shared basic assumptions that the group learned as it solved its problems that has worked well enough to be considered valid and is passed on to new members as the correct way to perceive, think, and feel in relation to those problems."1 So it means how a worker will respond to a situation focusing on the same key areas such as the previous experience, routine, values, aims and objectives. This is learnt and passed on to other employees as part of the recognition of a company’s image. Every organisation has a culture, regardless whether it is noticeable or not. Culture is recognised by its own methods to resolving problems, decision making and their beliefs. Having certain characteristics in an organisation culture such as trust, support, structure and openness will have an impact on workers efficiency.
Organisation culture is defined as "A pattern of shared basic assumptions that the group learned as it solved its problems that has worked well enough to be considered valid and is passed on to new members as the correct way to perceive, think, and feel in relation to those problems."2 So it means how a worker will respond to a situation focusing on the same key areas such as the previous experience, routine, values, aims and objectives. This is learnt and passed on to other employees as part of the recognition of a company’s image. Every organisation has a culture, regardless whether it is noticeable or not. Culture is recognised by its own methods to resolving problems, decision making and their beliefs. Having certain characteristics in an organisation culture such as trust, support, structure and openness will have an impact on workers efficiency.
Organisation culture is defined as "A pattern of shared basic assumptions that the group learned as it solved its problems that has worked well enough

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