Marketing Management
Overview
• Marketing Plan Synopsis
• SWOT Analysis – Opportunities
• Product Position
• Marketing & Financial Objectives
• Marketing Mix: Key Strategies
Marketing Plan Synopsis
Executive Summary
OneTouch Corporation is a company created to offer a variety of products that will allow touch screen users to operate devices with ease, efficiency, and comfort.
OneTouch Sensory Gloves Product Line:
• Provides consumers with the ability to utilize touch screen devices without exposing bare hands
• Utilizes the most advanced technology and best materials • Meets the interests and needs of savvy consumers in the touch screen markets
Marketing Plan Synopsis
Key Success Factors
Continual investment in research and development
Create, maintain, and improve customer value
Thriving market penetration in the test markets
Effective promotional marketing
Continuous integration of consumer needs, wants, and ideas into the product line
SWOT Analysis – Opportunities
Industry and Consumer Trends
• Touch screen devices movement from exclusivity to everyday
• Business and personal utilization
Market Needs
• Ability to use touch screen devices while keeping hands covered
• Protect and maintain a clean touch screen while in use
Target Market
• Highly populated area geographically located in areas that experience cold climate conditions
• Target market segments: Innovators, Experiencers, Strivers
• Test market is the Chicagoland area
Product Position
OneTouch is positioned to offer sensory gloves products that that provide consumers with the ease of using touch screen devices while protecting their hands from exposure to cold weather or adverse environments. Unlike gloves that bare finger tips, OneTouch sensory gloves keeps the hands completely covered and allows users to freely operate any kind of touch screen gadget with precision and comfort. Marketing Objectives
Basic product offering during
• Marketing Plan Synopsis
• SWOT Analysis – Opportunities
• Product Position
• Marketing & Financial Objectives
• Marketing Mix: Key Strategies
Marketing Plan Synopsis
Executive Summary
OneTouch Corporation is a company created to offer a variety of products that will allow touch screen users to operate devices with ease, efficiency, and comfort.
OneTouch Sensory Gloves Product Line:
• Provides consumers with the ability to utilize touch screen devices without exposing bare hands
• Utilizes the most advanced technology and best materials • Meets the interests and needs of savvy consumers in the touch screen markets
Marketing Plan Synopsis
Key Success Factors
Continual investment in research and development
Create, maintain, and improve customer value
Thriving market penetration in the test markets
Effective promotional marketing
Continuous integration of consumer needs, wants, and ideas into the product line
SWOT Analysis – Opportunities
Industry and Consumer Trends
• Touch screen devices movement from exclusivity to everyday
• Business and personal utilization
Market Needs
• Ability to use touch screen devices while keeping hands covered
• Protect and maintain a clean touch screen while in use
Target Market
• Highly populated area geographically located in areas that experience cold climate conditions
• Target market segments: Innovators, Experiencers, Strivers
• Test market is the Chicagoland area
Product Position
OneTouch is positioned to offer sensory gloves products that that provide consumers with the ease of using touch screen devices while protecting their hands from exposure to cold weather or adverse environments. Unlike gloves that bare finger tips, OneTouch sensory gloves keeps the hands completely covered and allows users to freely operate any kind of touch screen gadget with precision and comfort. Marketing Objectives
Basic product offering during