Marketing Management
MARKETING MANAGEMENT
1. EXECUTIVE SUMMARY
HPA Industries are known as a company that manufacture “halal” product in Malaysia. They are the first Muslim company producing Islamic product ranging from daily needs; ( food and beverage) cosmetics; medication herbals; to medical products. They have Jawi Medical College (Kolej Perubatan Jawi) at Perlis to look into the development of their medical products. They have been able to penetrate the market since 1994 with the revolution of “halal” product and have been able to capture the consumer attention with their new product and services. HPA is in the market growth now as the “halal” product is in demand and more consumers are likely to choose more health product and organic base product.
HPA Industries applies a few culture in their operation such as all women worker must wear long scarf during working hours while non-muslim women worker should wear “Baju Kurung”(Malaysia traditional dress). Before start any work, all staff are compulsory to take wudu’ and perform solat dhuha every morning. They will continue their work after solat and there is no separation workplace for man and women.
HPA Radix Café has its own trademark that is ‘Mai Secawan’ which is very familiar to the consumer; when the advertisement appears in the television; radio and newspapers.
Radix Fried Chicken gain minimum profits of Malaysia Ringgit 11 thousand.
2. COMPANY BACKGROUND
HPA Industries have been established for 15 years since 1995. Its first idea was come from Tuan Haji Ismail Bin Haji Ahmad. He was born in Kampung Mata Ayer, Perlis. He was graduated from Universiti Putra Malaysia(UPM)( Botanical Research) or previously known as Universiti Pertanian Malaysia.
With years of experience, he had started new medical approach with the name of JAWI. In September 1997, he had start small medical company name “Perubatan Traditional Al-Wahida” and after 8 years HPA Industries Sdn Bhd was established on July 15 1995. In
1. EXECUTIVE SUMMARY
HPA Industries are known as a company that manufacture “halal” product in Malaysia. They are the first Muslim company producing Islamic product ranging from daily needs; ( food and beverage) cosmetics; medication herbals; to medical products. They have Jawi Medical College (Kolej Perubatan Jawi) at Perlis to look into the development of their medical products. They have been able to penetrate the market since 1994 with the revolution of “halal” product and have been able to capture the consumer attention with their new product and services. HPA is in the market growth now as the “halal” product is in demand and more consumers are likely to choose more health product and organic base product.
HPA Industries applies a few culture in their operation such as all women worker must wear long scarf during working hours while non-muslim women worker should wear “Baju Kurung”(Malaysia traditional dress). Before start any work, all staff are compulsory to take wudu’ and perform solat dhuha every morning. They will continue their work after solat and there is no separation workplace for man and women.
HPA Radix Café has its own trademark that is ‘Mai Secawan’ which is very familiar to the consumer; when the advertisement appears in the television; radio and newspapers.
Radix Fried Chicken gain minimum profits of Malaysia Ringgit 11 thousand.
2. COMPANY BACKGROUND
HPA Industries have been established for 15 years since 1995. Its first idea was come from Tuan Haji Ismail Bin Haji Ahmad. He was born in Kampung Mata Ayer, Perlis. He was graduated from Universiti Putra Malaysia(UPM)( Botanical Research) or previously known as Universiti Pertanian Malaysia.
With years of experience, he had started new medical approach with the name of JAWI. In September 1997, he had start small medical company name “Perubatan Traditional Al-Wahida” and after 8 years HPA Industries Sdn Bhd was established on July 15 1995. In