Marketing Mix
Research the Braaap organisation at:
BRAAAP
BRAAAP company has been established by Brad Smith.
The business started when Smith imported elite motocross bikes from Asia, and then moved into bike design and manufacture. Noticing a gap in the market, he expanded the business in 2008 into a retail concept store, selling motocross bikes, accessories and street wear, with the unique addition of an indoor foam pit for the practicing of jumps and tricks on BMX In 2008 he thinks a retail outlet intended to be “the motocross equivalent of a surf shop: The original motocross store in his native Launceston, has now become 4 stores in Frankston and Hobart are company owned, Launceston and Davenport are franchised. selling everything to do with the lifestyle – from parts and accessories, to riding gear and street clothes.
Braaap motocross franchise: having been awarded Australian Specialised Retail Business of the Year three times. Brad Smith is set to expand his business into the US, hot on the heels of being shortlisted for an international award. Braaap is the 3 time Australian Specialised retail business of the year.
They were custom-built and cost in excess of $12,000. Brad was determined to develop and build a cheaper version. “If we were going to get the sport pumping in Australia, like it was in the States, we needed a super light bike that was more affordable.”
After 3 years of development in the garage, Brad designed a bike he thought was competitive. He then travelled to China to find a factory that would make it to his exact specs and avoid the quality issues he’d found with other imports. After much searching, and with very little money or backing, he was lucky enough to find a French-owned company that shared his vision.
And the name braaap, well it was Brad’s nickname for years. “It’s the sound a motocross bike makes when it’s accelerating”, says Brad.
2.Identify the key characteristics of their products and service and their
BRAAAP
BRAAAP company has been established by Brad Smith.
The business started when Smith imported elite motocross bikes from Asia, and then moved into bike design and manufacture. Noticing a gap in the market, he expanded the business in 2008 into a retail concept store, selling motocross bikes, accessories and street wear, with the unique addition of an indoor foam pit for the practicing of jumps and tricks on BMX In 2008 he thinks a retail outlet intended to be “the motocross equivalent of a surf shop: The original motocross store in his native Launceston, has now become 4 stores in Frankston and Hobart are company owned, Launceston and Davenport are franchised. selling everything to do with the lifestyle – from parts and accessories, to riding gear and street clothes.
Braaap motocross franchise: having been awarded Australian Specialised Retail Business of the Year three times. Brad Smith is set to expand his business into the US, hot on the heels of being shortlisted for an international award. Braaap is the 3 time Australian Specialised retail business of the year.
They were custom-built and cost in excess of $12,000. Brad was determined to develop and build a cheaper version. “If we were going to get the sport pumping in Australia, like it was in the States, we needed a super light bike that was more affordable.”
After 3 years of development in the garage, Brad designed a bike he thought was competitive. He then travelled to China to find a factory that would make it to his exact specs and avoid the quality issues he’d found with other imports. After much searching, and with very little money or backing, he was lucky enough to find a French-owned company that shared his vision.
And the name braaap, well it was Brad’s nickname for years. “It’s the sound a motocross bike makes when it’s accelerating”, says Brad.
2.Identify the key characteristics of their products and service and their