marketing mix
1. Stated in the article, Starbucks'main target market is men and women between the ages of 25-40, which accounts for almost half (49%) of its total business. Customers within this range tend to have high income and professional careers. This group grows at a rate of about 3% annually.
2. Young adults, aged 18-24, are the next large group that Starbucks targets. They bring in about 40% ofStarbucks' sales and Starbucks "positions itself as a place college students can hang out, study, write papers, and meet people." They appeal to this group through the growth of technology and innovative ideas. The young adult group grows at about 4.6% each year.
3. The last group which are apart of Starbucks' target market are kids and teens, ages 13-17. This group accounts for about 2% of Starbucks' sales but lots of items are bought from the parents of the kids. Starbucks targets this group by offering certain drinks that appeal to them.
1. Stated in the article, Starbucks'main target market is men and women between the ages of 25-40, which accounts for almost half (49%) of its total business. Customers within this range tend to have high income and professional careers. This group grows at a rate of about 3% annually.
2. Young adults, aged 18-24, are the next large group that Starbucks targets. They bring in about 40% ofStarbucks' sales and Starbucks "positions itself as a place college students can hang out, study, write papers, and meet people." They appeal to this group through the growth of technology and innovative ideas. The young adult group grows at about 4.6% each year.
3. The last group which are apart of Starbucks' target market are kids and teens, ages 13-17. This group accounts for about 2% of Starbucks' sales but lots of items are bought from the parents of the kids. Starbucks targets this group by offering certain drinks that appeal to them.
1. Stated in the article, Starbucks'main target market is men and women between the ages of
2. Young adults, aged 18-24, are the next large group that Starbucks targets. They bring in about 40% ofStarbucks' sales and Starbucks "positions itself as a place college students can hang out, study, write papers, and meet people." They appeal to this group through the growth of technology and innovative ideas. The young adult group grows at about 4.6% each year.
3. The last group which are apart of Starbucks' target market are kids and teens, ages 13-17. This group accounts for about 2% of Starbucks' sales but lots of items are bought from the parents of the kids. Starbucks targets this group by offering certain drinks that appeal to them.
1. Stated in the article, Starbucks'main target market is men and women between the ages of 25-40, which accounts for almost half (49%) of its total business. Customers within this range tend to have high income and professional careers. This group grows at a rate of about 3% annually.
2. Young adults, aged 18-24, are the next large group that Starbucks targets. They bring in about 40% ofStarbucks' sales and Starbucks "positions itself as a place college students can hang out, study, write papers, and meet people." They appeal to this group through the growth of technology and innovative ideas. The young adult group grows at about 4.6% each year.
3. The last group which are apart of Starbucks' target market are kids and teens, ages 13-17. This group accounts for about 2% of Starbucks' sales but lots of items are bought from the parents of the kids. Starbucks targets this group by offering certain drinks that appeal to them.
1. Stated in the article, Starbucks'main target market is men and women between the ages of