Marketing Mix Easyjet vs Klm
Airline Assignment
Table of Contents
1 Brief history of Easyjet 3 2 Brief history of KLM 3 3 Marketing Mix (7P’s) 4 3.1 Price 4 3.1.1 Price List 4 3.1.2 Allowances 4 3.1.3 Discounts 4 3.1.4 Payment period 5 3.1.5 Credit terms 5 3.2 Product and services 6 3.3 Promotion 7 3.4 Place 8 3.5 Process 9 3.5.1 Check-in 9 3.5.2 Boarding the plane 10 3.5.3 Customer support service 10 3.6 Physical evidence 11 3.7 People 11 3.7.1 Management 11 3.7.2 Managing Board. 12 3.7.3 Employees 12 3.7.4 Co-creation and C2C 14
List of References 15
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Brief history of EasyJet
EasyJet Airline Company Limited is a British airline with headquarters in London Luton Airport. EasyJet plc is the parent company and is listed in the London Stock Exchange.
The airline was established 1995 by Stelios Haji-loannou, a Greek businessman, operating only two routes connecting Luton (London) with Glasgow and Edinburgh. In 1996 flew its first wholly-owned aircraft to Amsterdam constituting the air-carriers first international route. Due to that EasyJet had not received its Air Operator´s Certificate yet, the airline was operated by Air Foyle´s sister passenger airline (Air Foyle Passenger Airlines) until 1997.
Since its establishment the airline has seen a wide and quick expansion through various acquisitions. EasyJet cover now days 500 routes between 118 different destinations in European, North African and West Asian countries. Along with franchise airline EasyJet Switzerland the airline operates over 180 aircraft and employs around 7000 people.
Brief history of KLM
KLM, often named Royal Dutch Airlines, is settled near Amsterdam Schiphol Airport, Netherlands, and is the oldest airline still operating under its initial name. It was founded 1919, taking place its first flight in 1920 from London to Amsterdam.
KLM has 114 aircrafts in the fleet being four Cargo aircrafts of the type 747. The company
Table of Contents
1 Brief history of Easyjet 3 2 Brief history of KLM 3 3 Marketing Mix (7P’s) 4 3.1 Price 4 3.1.1 Price List 4 3.1.2 Allowances 4 3.1.3 Discounts 4 3.1.4 Payment period 5 3.1.5 Credit terms 5 3.2 Product and services 6 3.3 Promotion 7 3.4 Place 8 3.5 Process 9 3.5.1 Check-in 9 3.5.2 Boarding the plane 10 3.5.3 Customer support service 10 3.6 Physical evidence 11 3.7 People 11 3.7.1 Management 11 3.7.2 Managing Board. 12 3.7.3 Employees 12 3.7.4 Co-creation and C2C 14
List of References 15
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Brief history of EasyJet
EasyJet Airline Company Limited is a British airline with headquarters in London Luton Airport. EasyJet plc is the parent company and is listed in the London Stock Exchange.
The airline was established 1995 by Stelios Haji-loannou, a Greek businessman, operating only two routes connecting Luton (London) with Glasgow and Edinburgh. In 1996 flew its first wholly-owned aircraft to Amsterdam constituting the air-carriers first international route. Due to that EasyJet had not received its Air Operator´s Certificate yet, the airline was operated by Air Foyle´s sister passenger airline (Air Foyle Passenger Airlines) until 1997.
Since its establishment the airline has seen a wide and quick expansion through various acquisitions. EasyJet cover now days 500 routes between 118 different destinations in European, North African and West Asian countries. Along with franchise airline EasyJet Switzerland the airline operates over 180 aircraft and employs around 7000 people.
Brief history of KLM
KLM, often named Royal Dutch Airlines, is settled near Amsterdam Schiphol Airport, Netherlands, and is the oldest airline still operating under its initial name. It was founded 1919, taking place its first flight in 1920 from London to Amsterdam.
KLM has 114 aircrafts in the fleet being four Cargo aircrafts of the type 747. The company
References: http://www.bized.co.uk/compfact/easyjet/easy2.htm http://airfare.bootsnall.com/airlines/easyjet-flights.html http://www.carlsonwagonlit.ch/en/countries/ch/partner/airfrance_klm.html http://corporate.klm.com/assets/files/publications/Publieksverslag_2009-2010_EN.pdf http://2009annualreport.easyjet.com/ http://www.easyjet.com/en/About/Information/index.html http://corporate.klm.com/en/about-klm/profile