Marketing Mix of Honda Motor Company
Honda Motor Company, Ltd. is a Japanese multinational corporation primarily known as a manufacturer of automobiles and motorcycles.
Honda has been the world 's largest motorcycle manufacturer since 1959,[3][4] as well as the world 's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year.[5] Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer.[6][7] As of August 2008[update], Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States.[8] Honda is the sixth largest automobile manufacturer in the world.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2011. Honda spends about 5% of its revenues into R&D
PRODUCT :
Available Car Models
Honda Jazz Honda City 2008 Honda Civic
Honda Accord 2008 Honda Civic Hybrid Honda CR-V
Features:
Looks and Design:
The looks of the Honda cars is stunning or in other words we can say that it is an outstanding design among its competitors.
Interiors:
Interiors are brilliantly designed, Multidimensional dash, Steering wheel with audio controls, I pod connective music system, comfortable Seat, safety features like Airbags etc
Engine, Gearbox and Performance:
I-VTEC engine, Smoothest engine widely spaced gear ratios, Paddle shift, Ride and Handling, Independent suspension on the front, Wheel base ,ABS, Dual air bags and EBD are standard feature of this
Honda has been the world 's largest motorcycle manufacturer since 1959,[3][4] as well as the world 's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year.[5] Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer.[6][7] As of August 2008[update], Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States.[8] Honda is the sixth largest automobile manufacturer in the world.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2011. Honda spends about 5% of its revenues into R&D
PRODUCT :
Available Car Models
Honda Jazz Honda City 2008 Honda Civic
Honda Accord 2008 Honda Civic Hybrid Honda CR-V
Features:
Looks and Design:
The looks of the Honda cars is stunning or in other words we can say that it is an outstanding design among its competitors.
Interiors:
Interiors are brilliantly designed, Multidimensional dash, Steering wheel with audio controls, I pod connective music system, comfortable Seat, safety features like Airbags etc
Engine, Gearbox and Performance:
I-VTEC engine, Smoothest engine widely spaced gear ratios, Paddle shift, Ride and Handling, Independent suspension on the front, Wheel base ,ABS, Dual air bags and EBD are standard feature of this