Marketing Mix of Nestlé
Table of Content
CONTENT | PAGES | Introduction | | Company Background | | Segmentation, Targeting and Positioning | | Marketing Environment | | Marketing Mix:ProductPlacePricePromotion | | Proposals | | Conclusion | | References | | Appendices | |
Introduction
The company that we choose as our title is Nestlé S.A.. Nestlé is the world’s largest food and nutrition company. With a manufacturing facility or office in nearly every country of the world, Nestlé often is referred to as "the most multinational of the multinationals." Nestlé markets approximately 7,500 brands organized into the following categories: baby foods, breakfast cereals, chocolate and confectionery, beverages, bottled water, dairy products, ice cream, prepared foods, foodservice, and pet care. Among all over the 300 products, the product that we choose for our task is beverage brand Nescafé which is launched a selection of popular Malaysian-style coffee.
Company Background
Nestlé S.A. was founded and headquartered in Vevey, Switzerland, and originated in a 1905 merger of the Anglo-Swiss Milk Company. It established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri Nestlé. Nestlé is one of the oldest brands in Malaysia. Nestlé started in Malaysia from 1912. It began as the Anglo-Swiss Condensed Milk Company in Penang. Later, base on growth and expansion then made a move to Kuala Lumpur necessary in 1939. The first factory, Nestlé Malaysia in Petaling Jaya since 1962 is now manufactures its products in 7 factories and operates from its head of office where stated at Mutiara Damansara. From the hard beginnings in Penang, Nestlé Malaysia has grown with over 4000 employees, 7 manufacturing facilities, 6 sales offices and a turnover of more than RM3.0 billion (in 2006). The company has grown together with the nation and publicly listed on the Bursa Malaysia on 13 December 1989. Today, the company
CONTENT | PAGES | Introduction | | Company Background | | Segmentation, Targeting and Positioning | | Marketing Environment | | Marketing Mix:ProductPlacePricePromotion | | Proposals | | Conclusion | | References | | Appendices | |
Introduction
The company that we choose as our title is Nestlé S.A.. Nestlé is the world’s largest food and nutrition company. With a manufacturing facility or office in nearly every country of the world, Nestlé often is referred to as "the most multinational of the multinationals." Nestlé markets approximately 7,500 brands organized into the following categories: baby foods, breakfast cereals, chocolate and confectionery, beverages, bottled water, dairy products, ice cream, prepared foods, foodservice, and pet care. Among all over the 300 products, the product that we choose for our task is beverage brand Nescafé which is launched a selection of popular Malaysian-style coffee.
Company Background
Nestlé S.A. was founded and headquartered in Vevey, Switzerland, and originated in a 1905 merger of the Anglo-Swiss Milk Company. It established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri Nestlé. Nestlé is one of the oldest brands in Malaysia. Nestlé started in Malaysia from 1912. It began as the Anglo-Swiss Condensed Milk Company in Penang. Later, base on growth and expansion then made a move to Kuala Lumpur necessary in 1939. The first factory, Nestlé Malaysia in Petaling Jaya since 1962 is now manufactures its products in 7 factories and operates from its head of office where stated at Mutiara Damansara. From the hard beginnings in Penang, Nestlé Malaysia has grown with over 4000 employees, 7 manufacturing facilities, 6 sales offices and a turnover of more than RM3.0 billion (in 2006). The company has grown together with the nation and publicly listed on the Bursa Malaysia on 13 December 1989. Today, the company
References: * Kurtz, Dave. (2010). Contemporary Marketing Mason, OH: South-Western Cengage Learning. * Cohen A. Wiliam. (2005) The Marketing Plan. John Wiley & Sons, Inc. * Kurtz, Dave. (2010). Contemporary Marketing Mason, OH: South-Western Cengage Learning. * Kurtz, Dave. (2010). Contemporary Marketing Mason, OH: South-Western Cengage Learning. * World Wrestling Entertainment. (2009, May 28). Strength in Numbers: World Wrestling Entertainment 2009 Annual Report. Retrieved fromhttp://corporate.wwe.com/documents/annual_report_2009/images/WWE-AR2009.pdf * Kurtz, Dave * Kotler, Phillip and Gary Armstrong(2006), Principles of Marketing (Version 12/E).Pearson Education Inc. New Jersey Appendix