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FEBRUARY 21, 2015
Home » marketing mix » Marketing mix of Nestle
Marketing mix of Nestle
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The Marketing mix of Nestle discusses the 4P’s of one of the strong FMCG companies of the world. The Nestle marketing mix shows Nestle has a strong product line which boosts its marketing mix. Below are the products, price, placement and promotions of Nestle.
Types of Demand
Products - There are 4 different strategic business units within Nestle which are used to manage various food products.
6 Advantages of Segmentation
Beverages – One of the most known coffee brands Nescafe, belongs to the house of
Nestle and is one of the cash cows for Nestle. However, it is not the biggest cash cow.
Nestle has a worldwide distribution and has many different variants. Looking at
India, Nestle has also launched Nestea.
Milk and Milk products – Nestle everyday, Nestle slim and Nestle Milk maid are some of the milk and milk based products from the house of Nestle.
Prepared dishes and cooking aides – Nestle has a third category of products which comes into prepared dishes and cooking aides. The major cash cow of Nestle lies in this segment, which is Maggi Noodles. Probably one of the most widely sold ready to cook noodle brands is Maggi. Maggi has a fantastic taste and quality. Thus, it was not
a