marketing penetration

The Intensive strategies consist of three types of strategies market penetration, market development and product development. Intensive strategies purpose is to make intensive efforts to improve a firm s’ competitive position with existing products. Market penetration strategy seeks to increase market share of existing products or services in existing market. In market development, marketers introduce existing products into new geographic areas. Product development is a strategy in which companies increase sales by improving or modifying present products or services. The case: China mobile is the world’s largest telecom operator. ZONG is one of the leading telecommunication companies in Pakistan; it was the first international brand of China mobile or CMPAK in Pakistan, who carried out cellular services in Pakistan. It was launched in Pakistan in 2008; later on, in 2011 it had a subscriber base of 13.2 million. ZONG s’ main competitor was Ufone. Ufone has already achieved huge success in market shares. In starting days, ZONG achieved lots of customer concentration because low rates calls, message packages etc but gradually its market shares lost its place because of ZONG networking connectivity. Mostly customers left ZONG due to connectivity problem. Customers also complain about their other services e.g. facing difficulty in receiving text messages. GPRs setting problems, call dropped during call etc. - See more at: http://vu.paktutorial.com/mgt603-strategic-management-assignment-2-solution-spring-2013/#sthash.veDDJIhN.dpuf
Market Penetration Defined
Market penetration is both a measure and a strategy. A business will utilize a market penetration strategy to attempt to enter a new market. The goal is to get in quickly with your product or service and capture a large share of the market. Market penetration is also a measure of the percentage of the market that your product or service is able to capture.
Market Penetration Tactics
Aggressive pricing is a very