Marketing Plan Apple
About Apple in past:
The Apple Inc. have become market leader by supplying price worthy products and with good technological design from their I-pods , I-phones, MacBook with extending software like I-tunes. In 2001 apple was successful in introducing iPod. In January 2007 Steve Jobs announced iPhone, a combination of Internet-enabled smartphone and the iPod. The first iPhone was released on June 29, 2007 followed by iPhone 3G, iPhone 3GS, iPhone 4, iPhone 4s.
Main competitors for Apple Inc. are Nokia, Samsung, LG, Sony, Blackberry, Microsoft, HP, and Dell but Apple is the one which concentrates on improving performance and stability rather than introducing new features when releasing new versions of any product and offer great customer service and in store experiences.
IPhone capturing the market:
2002-2006:
From 2002-2006 Nokia was leader in selling smart phones, and Nokia remained as top device , Motorola was in second position and Samsung in position three and then followed by Sony Ericsson, LG.
2007-2011: The following table gives information about how Apple started competing with other smart phones. Year | phone | Sales | 2007 | * Nokia * Motorola * Samsung * Apple ( not in top 4) | * 436 million * 165 million * 154 million * 2.3 million | 2008 | * Nokia * Samsung * Motorola * Apple( not in top 4) | * 475 million * 202 million * 108 million * 12 million | 2009 | * Nokia * Samsung * LG * Apple( not in top 4) | * 442 million * 238 million * 124 million * 24 million | 2010 | * Nokia * Samsung * LG * Apple( not in top 4) | * 463 million * 282 million * 117 million * 42 million | 2011 | * Nokia * Samsung * Apple( top 3) * LG | * 422 million * 314 million * 89 million * 86 million |
From 2002- 2007 top selling handset was only Nokia but first time in 2008 top selling hand set was Apple iPhone 3G (35 million sold), in 2009 top selling handset was
The Apple Inc. have become market leader by supplying price worthy products and with good technological design from their I-pods , I-phones, MacBook with extending software like I-tunes. In 2001 apple was successful in introducing iPod. In January 2007 Steve Jobs announced iPhone, a combination of Internet-enabled smartphone and the iPod. The first iPhone was released on June 29, 2007 followed by iPhone 3G, iPhone 3GS, iPhone 4, iPhone 4s.
Main competitors for Apple Inc. are Nokia, Samsung, LG, Sony, Blackberry, Microsoft, HP, and Dell but Apple is the one which concentrates on improving performance and stability rather than introducing new features when releasing new versions of any product and offer great customer service and in store experiences.
IPhone capturing the market:
2002-2006:
From 2002-2006 Nokia was leader in selling smart phones, and Nokia remained as top device , Motorola was in second position and Samsung in position three and then followed by Sony Ericsson, LG.
2007-2011: The following table gives information about how Apple started competing with other smart phones. Year | phone | Sales | 2007 | * Nokia * Motorola * Samsung * Apple ( not in top 4) | * 436 million * 165 million * 154 million * 2.3 million | 2008 | * Nokia * Samsung * Motorola * Apple( not in top 4) | * 475 million * 202 million * 108 million * 12 million | 2009 | * Nokia * Samsung * LG * Apple( not in top 4) | * 442 million * 238 million * 124 million * 24 million | 2010 | * Nokia * Samsung * LG * Apple( not in top 4) | * 463 million * 282 million * 117 million * 42 million | 2011 | * Nokia * Samsung * Apple( top 3) * LG | * 422 million * 314 million * 89 million * 86 million |
From 2002- 2007 top selling handset was only Nokia but first time in 2008 top selling hand set was Apple iPhone 3G (35 million sold), in 2009 top selling handset was