Marketing Plan for Mcguire Publishing
Marketing Plan
A General Plan for 2013
Strategies for:
Magazine Advertising;
Online Marketing and;
Events Marketing
PC Buyer’s Guide, PC Shopper and PC Direct
Magazines
In Partial Fulfillment of the Requirements for the Internship Program of
McGuire Publishing Inc.
Proponents:
Darren King M. Moreno
Desiree L. Lasutan
Ma. Lorena D. Najera
TIP-QC (OJT)
Submitted to:
Ms. Candy Rae Gan
General Manager
Introduction: This marketing plan is a general plan for 2013 for the PC Buyer’s Guide, PC Shopper and PC Direct magazines. The proponents have decided to divide the plan into three categories namely: Magazine Advertising; Online Marketing and; Events Marketing. The purpose of dividing this plan is to maximize the effectiveness of the different strategies proposed in each category. This plan is generically done for the growth and innovations of McGuire Publishing for the whole year 2013. The proponents have used the different strategies for the modern-day market. And the business objectives for each category have separately visualized. The main objective of this plan as a whole is to increase the value of magazine advertising, to strengthen the relationship between the company and the advertisers and to extend the scope of marketing the magazines of McGuire Publishing e.g. online marketing, events marketing, etc.
Magazine Advertising Strategies
Proposed by:
Darren King M. Moreno
Business Objectives:
The business objectives of this plan are aligned to the strategies proposed below. This magazine advertising Marketing Plan aims:
• To maximize magazine sales and subscriptions;
• To develop an effective advertising strategy to each magazine sections;
• To increase reader’s believability to the magazines;
• To make readers involve in the development of the magazines;
• To increase the Publishing company’s credibility and
• To extend advertisements and promotions to spread out and popularize
A General Plan for 2013
Strategies for:
Magazine Advertising;
Online Marketing and;
Events Marketing
PC Buyer’s Guide, PC Shopper and PC Direct
Magazines
In Partial Fulfillment of the Requirements for the Internship Program of
McGuire Publishing Inc.
Proponents:
Darren King M. Moreno
Desiree L. Lasutan
Ma. Lorena D. Najera
TIP-QC (OJT)
Submitted to:
Ms. Candy Rae Gan
General Manager
Introduction: This marketing plan is a general plan for 2013 for the PC Buyer’s Guide, PC Shopper and PC Direct magazines. The proponents have decided to divide the plan into three categories namely: Magazine Advertising; Online Marketing and; Events Marketing. The purpose of dividing this plan is to maximize the effectiveness of the different strategies proposed in each category. This plan is generically done for the growth and innovations of McGuire Publishing for the whole year 2013. The proponents have used the different strategies for the modern-day market. And the business objectives for each category have separately visualized. The main objective of this plan as a whole is to increase the value of magazine advertising, to strengthen the relationship between the company and the advertisers and to extend the scope of marketing the magazines of McGuire Publishing e.g. online marketing, events marketing, etc.
Magazine Advertising Strategies
Proposed by:
Darren King M. Moreno
Business Objectives:
The business objectives of this plan are aligned to the strategies proposed below. This magazine advertising Marketing Plan aims:
• To maximize magazine sales and subscriptions;
• To develop an effective advertising strategy to each magazine sections;
• To increase reader’s believability to the magazines;
• To make readers involve in the development of the magazines;
• To increase the Publishing company’s credibility and
• To extend advertisements and promotions to spread out and popularize