Marketing Plan
| Marketing Plan | TODO’s | | Connie Brewer | 4/27/2010 |
Marketing Plan for errand service. |
Outline
I. Executive Summary II. Company Description III. Strategic Focus and Plan Mission Goals Core Competency Sustainable Competitive Advantage IV. Situation Analysis SWOT Analysis Industrial Analysis Competitor Analysis Company Analysis Customer Analysis V. Marketing Product Focus Target Markets Points of Difference Positioning VI. Marketing Programs Product Price Promotion Place VII. Financial Projections Start up Costs Initial Operating Costs Revenue Break Even Point Analysis VIII. Organization IX. Implementation, Evaluation, and Control
I: Executive Summary
Description: TODO’s is an errand running service for working parents, handicapped, or the elderly. We can perform any errand, most of the time, for a reasonable price. Our first priority is customer satisfaction.
Mission: To establish an honest and reliable company that provides excellent customer service. To keep our prices reasonable to assure service for everyone who needs this type of service.
Financial Goals: Estimate $50,000 the first year and doubling the second year.
Non-Financial Goals: Donate 10% of profit to M.A.D.D. I would like to volunteer at A.A.
Core Competency: To do the best possible job and accommodate our customers.
Sustainable Competitive Advantage: Less traffic emissions, promote green,
Marketing Plan for errand service. |
Outline
I. Executive Summary II. Company Description III. Strategic Focus and Plan Mission Goals Core Competency Sustainable Competitive Advantage IV. Situation Analysis SWOT Analysis Industrial Analysis Competitor Analysis Company Analysis Customer Analysis V. Marketing Product Focus Target Markets Points of Difference Positioning VI. Marketing Programs Product Price Promotion Place VII. Financial Projections Start up Costs Initial Operating Costs Revenue Break Even Point Analysis VIII. Organization IX. Implementation, Evaluation, and Control
I: Executive Summary
Description: TODO’s is an errand running service for working parents, handicapped, or the elderly. We can perform any errand, most of the time, for a reasonable price. Our first priority is customer satisfaction.
Mission: To establish an honest and reliable company that provides excellent customer service. To keep our prices reasonable to assure service for everyone who needs this type of service.
Financial Goals: Estimate $50,000 the first year and doubling the second year.
Non-Financial Goals: Donate 10% of profit to M.A.D.D. I would like to volunteer at A.A.
Core Competency: To do the best possible job and accommodate our customers.
Sustainable Competitive Advantage: Less traffic emissions, promote green,
Bibliography: http://wiki.answers.com/Q/How_do_you_get_business_insurance_and_bonding http://www.netquote.com/nq/business-insurance-agents-compete-2.aspx http://www.carsdirect.com/?src=111&lnk=asx_shopping+for+car&utm_source=overture&utm_medium=cpc&utm_term={shopping+for+car}&utm_content={car+shopping}&utm_campaign={shopping}&OVRAW=cars&OVKEY=car&OVMTC=standard&OVADID=55728841012&OVKWID=36603020512&OVCAMPGID=583267512&OVADGRPID=1807110900&OVNDID=ND1 http://www.errandrunnersnj.com/ http://www.affordableerrandrunners.com/ http://www.toshibadirect.com/td/b2c/agrp.jsp?cm_mmc=google-_-startpage-_-left_gadget-_-accessories_home https://apps.boostmobile.com/boostApp/myAccount.do