marketing plan

I. Executive Summary Deonat Mineral Deodorant is a unique deodorant product offering a natural way of satisfying the market needs of every Filipino whose very nature is paying scrupulous attention to detail when it comes to cleanliness particularly in hygiene. This marketing plan is for the production and distribution of the Deonat Mineral Deodorant. The Rein and Fres Company plans to introduce the underarm natural based deodorant as its initial offering to the public. The company plans to increase awareness of this product through advertising, direct marketing and sales promotion. The marketers will use media channels such as television, radio and popular magazines. The deodorant would have a unique ingredient which will make it standout from its competitors; it would be using Alum crystal or tawas as its primary ingredient. It is commonly used as a deodorant by locals to small provinces and low-income people here in the Philippines. The company will give the consumers a better way where they can enjoy a deodorant where its ingredients come from natural materials. It also neutralizes odor not only to our armpit but also other parts of the body. While you apply deodorant at arm-pit areas, where the glands are located and blood vessels are close to the skin surface, DEONAT Mineral Deodorant activates all vibrant functions of the body and boosts its tone. Moreover, deodorants produce mild anti-bacterial effect. The goal of this marketing plan is to provide the community with products that would easily satisfy the ever increasing needs of consumers here in the Philippine market. Also stated in the company’s mission-vision, to promote natural based products that will not only help our environment and those consumers who prefer natural ingredients in their daily hygiene but also to give other people a natural way to protect their sensitive skin.

II. Current Marketing Situation

A. Market Description
The company’s target market is not limited to a certain