Proctor And Gamble: Figure Secret Line
Secret
Proctor & Gamble
Figure Secret Line
Since 1956 Proctor & Gamble has been selling the Secret Brand deodorant. This deodorant is marketed as an antiperspirant/deodorant and is targeted and manufactured just for women. Our cultural and social environment create a pressure to smell good and be sweat free, thus we use deodorants. It satisfies our personal needs, and is a product that typically you always have and use daily. This is an item that never goes out of style; all generations use this (except small children). So people are always buying this it is a shopping good item, but one that you only need to buy every few months or so, and don’t put much effort into buying. Deodorant in general is a generic market item, …show more content…
This is intensive distribution, having it in as many stores as possible. The idea is that if you are going to buy an antiperspirant and you go to the deodorant aisle in any store that you will be able to find products from the Secret brand. Some stores may limit the variety, size, and quantity that they can carry in the store.
If you are not into shopping in-store, you are in luck, you are also able to purchase Secret Deodorant from online retailers such as Amazon, drugstore.com, Walgreens, and Wal-Mart to name a few. Proctor and Gamble have an online e-store where they sell all of the products that they make. Many stores have now created Apps for smartphones, iPods, and iPads where you can buy things with just one click. This makes it easy to do shopping from virtually anywhere that you have …show more content…
Using sites like twitter to get people to circulate their brand name and tweeting, and re-tweeting about Secret deodorant. Kevin Hochman, marketing director for Secret, said “each satisfied customer can reach out to hundreds of others” while talking about social media. I would say that word of mouth is one of the most powerful kinds of marketing. Personally I am more likely to be intrigued by a product if I hear from someone I know, and respect the opinion of that they like a product, and then I am more willing to try it out.
The Secret Facebook page has more than 1,650,000 fans. They are able to post links, commercials, information about new or existing products, and events that are happening. Recently most of the posts done by Secret have been regarding stress sweat, all the different ways you can get it, and it tells you that their clinical strength antiperspirant. Also through social media the company was able to get some marketing research done; in 2009 by using Facebook’s polls, they were able to see how likely people were to buy Secret the next time they needed
Proctor & Gamble
Figure Secret Line
Since 1956 Proctor & Gamble has been selling the Secret Brand deodorant. This deodorant is marketed as an antiperspirant/deodorant and is targeted and manufactured just for women. Our cultural and social environment create a pressure to smell good and be sweat free, thus we use deodorants. It satisfies our personal needs, and is a product that typically you always have and use daily. This is an item that never goes out of style; all generations use this (except small children). So people are always buying this it is a shopping good item, but one that you only need to buy every few months or so, and don’t put much effort into buying. Deodorant in general is a generic market item, …show more content…
This is intensive distribution, having it in as many stores as possible. The idea is that if you are going to buy an antiperspirant and you go to the deodorant aisle in any store that you will be able to find products from the Secret brand. Some stores may limit the variety, size, and quantity that they can carry in the store.
If you are not into shopping in-store, you are in luck, you are also able to purchase Secret Deodorant from online retailers such as Amazon, drugstore.com, Walgreens, and Wal-Mart to name a few. Proctor and Gamble have an online e-store where they sell all of the products that they make. Many stores have now created Apps for smartphones, iPods, and iPads where you can buy things with just one click. This makes it easy to do shopping from virtually anywhere that you have …show more content…
Using sites like twitter to get people to circulate their brand name and tweeting, and re-tweeting about Secret deodorant. Kevin Hochman, marketing director for Secret, said “each satisfied customer can reach out to hundreds of others” while talking about social media. I would say that word of mouth is one of the most powerful kinds of marketing. Personally I am more likely to be intrigued by a product if I hear from someone I know, and respect the opinion of that they like a product, and then I am more willing to try it out.
The Secret Facebook page has more than 1,650,000 fans. They are able to post links, commercials, information about new or existing products, and events that are happening. Recently most of the posts done by Secret have been regarding stress sweat, all the different ways you can get it, and it tells you that their clinical strength antiperspirant. Also through social media the company was able to get some marketing research done; in 2009 by using Facebook’s polls, they were able to see how likely people were to buy Secret the next time they needed