Contagious: Why Things Catch On Book Report

Anything that exists all has dual characters. Although the book is filled with an abundant of insights, and assuredly delivers sufficient useful knowledge to the readers, the author comes up with overwhelming examples between contexts without transitional sentences. Thus, the flow of the book is incoherent. What’s more, I demonstrate that the book is understandable by using several simple sentences above. However, this sector is only beneficial for those business beginners and the readers without academic commercial knowledge. For those people who pursue professional contents, granular discussions, and in-depth case studies, this book is not the best selection. Since this book loses deeper commentary with contexts, it cannot help the readers
In my opinion, Jonah Berger gives the readers a good lesson about how to let people remember the products and spread positive messages of the products. After I read the book, I acknowledge that some standpoints are connected to our daily life and activities. I did not realize the capacity of word of mouth until I read the book. We trust our friends, they will talk about the products and services honestly, and they only bring up the topics of conversation, which are interesting and attractive. Due to word of mouth is focused, it is more efficient than other forms of advertising strategies. Besides, making brands publicly visible and recognizable is a constructive way to guide the success of the corporations, as Berger states, “Built to show, and built to grow” (Berger, 2013). That is to say, the public is more necessary than the users of products or services, because the number of former is infinite and the latter is confined. People own underlying imitativeness, so they involuntary enjoy simulate others. If a brand is praised in public, its potential customers are going to increase rapidly and the brand awareness is also