Marketing Plan
Kind Bites Baked Goods
Gluten Free & Vegan Baked Goods
Market Segment Analysis
Executive Summary
Mission
Objectives
Competitor Analysis
Market Analysis
SWOT
Market Plan
Financials
Objectives:
This year:
Build customer relationships
At least 2 – 3 repeats a week
To obtain 500 a month in revenue – increase to 1000 a month in the summer peak months
Increase brand recognition by improving ease of contact and communication
Booths @ local markets
Next Year:
Contact more schools, wedding planners etc.
Partnerships
Team up with Haley
Open storefront
Grow income to pay salary
70 % cupcakes
30% other baked goods
Haley – Business Description
Current Product Competitive analysis
SWOT
Competitive advantage
Market Analysis
1.1 Summary
Kind Bites baked goods is a small company that has a sole focus on providing gluten free, paleo and vegan baked goods, specifically customized cupcakes to a niche market of consumers in Victoria and the surrounding regional area. The baked goods are completely gluten and dairy free, the majority being cupcakes as well as small squares and sugar cookies. They would like to begin with a smaller market of individuals looking to purchase small batches of the cupcakes for personal consumption or to cater for small events, birthdays etc. Moving forward into 2013 Kind Bites would like to begin to target the student population, as well as health conscious families and couples looking for a healthy option of baked goods for their weddings, and family events. Kind Bites is new to the area, and hoping to build its’ business through word of mouth advertising, sample booths set out in tourist locations during the summer, social media, as well through posting advertisements in local fitness establishments.
We are focused on providing a high quality, 100% gluten and vegan free alternative for our customers living a healthy lifestyle, have dietary restrictions, and
Gluten Free & Vegan Baked Goods
Market Segment Analysis
Executive Summary
Mission
Objectives
Competitor Analysis
Market Analysis
SWOT
Market Plan
Financials
Objectives:
This year:
Build customer relationships
At least 2 – 3 repeats a week
To obtain 500 a month in revenue – increase to 1000 a month in the summer peak months
Increase brand recognition by improving ease of contact and communication
Booths @ local markets
Next Year:
Contact more schools, wedding planners etc.
Partnerships
Team up with Haley
Open storefront
Grow income to pay salary
70 % cupcakes
30% other baked goods
Haley – Business Description
Current Product Competitive analysis
SWOT
Competitive advantage
Market Analysis
1.1 Summary
Kind Bites baked goods is a small company that has a sole focus on providing gluten free, paleo and vegan baked goods, specifically customized cupcakes to a niche market of consumers in Victoria and the surrounding regional area. The baked goods are completely gluten and dairy free, the majority being cupcakes as well as small squares and sugar cookies. They would like to begin with a smaller market of individuals looking to purchase small batches of the cupcakes for personal consumption or to cater for small events, birthdays etc. Moving forward into 2013 Kind Bites would like to begin to target the student population, as well as health conscious families and couples looking for a healthy option of baked goods for their weddings, and family events. Kind Bites is new to the area, and hoping to build its’ business through word of mouth advertising, sample booths set out in tourist locations during the summer, social media, as well through posting advertisements in local fitness establishments.
We are focused on providing a high quality, 100% gluten and vegan free alternative for our customers living a healthy lifestyle, have dietary restrictions, and
Bibliography: 2011 wedding statistics . http://www.businesswire.com (accessed February 2013). O 'Brian, Jen. Wedding Trends in Canada 2012. http://www.weddingbells.ca. --------------------------------------------