marketing plan
Marketing Plan “Beyond the Bean”
Executive Summary
For over a year David Greig and his partner Angela peck had been working on the idea of opening a board games café called “Beyond the Bean” in London, Ontario. His business plan is nearly to be complete, only the marketing plan for his proposed venture is still needed.
Beyond the Bean is going to be a café that specializes in gourmet coffees and related beverages and at the same time offers the opportunity to rent a table were customers could enjoy the pleasure of playing board games.
Issues
The partners have no clue about what the most profitable target market, product pricing and final product offering is. Furthermore, the partners need an excellent promotion plan to familiarize Beyond the Bean with their target market.
Goals
The partners have a few goals set. The social goal is to create and maintain a safe environment for as well its customers as for its employees. Their financial goal is to have reached at least a turnover of $240.000 after 3 years.
Actions to take
There are also a few actions that have to be taken by the partners. First of all, the market to target their promotion on has to be selected. Next, a suitable promotion plan has to be created to attract their target market. Finally, the product pricing and final product offering needs to be decided upon.
Plan
The target market will carefully be selected based upon the size of the target group and the expected profitability. The costs of promoting Beyond the Bean have to fit the promotion budget of $6.000 which is a relatively small budget, so the promotion plan will mostly be based on the costs of the promotion tools. Moreover, the partners have two possible pricing scenario’s to decide from, the product pricing will again be based upon profitability. The final product offering can differ from also serving alcoholic beverages in the café or only non-alcoholic beverages. The final product offering will be based on suitability, convenience and
Executive Summary
For over a year David Greig and his partner Angela peck had been working on the idea of opening a board games café called “Beyond the Bean” in London, Ontario. His business plan is nearly to be complete, only the marketing plan for his proposed venture is still needed.
Beyond the Bean is going to be a café that specializes in gourmet coffees and related beverages and at the same time offers the opportunity to rent a table were customers could enjoy the pleasure of playing board games.
Issues
The partners have no clue about what the most profitable target market, product pricing and final product offering is. Furthermore, the partners need an excellent promotion plan to familiarize Beyond the Bean with their target market.
Goals
The partners have a few goals set. The social goal is to create and maintain a safe environment for as well its customers as for its employees. Their financial goal is to have reached at least a turnover of $240.000 after 3 years.
Actions to take
There are also a few actions that have to be taken by the partners. First of all, the market to target their promotion on has to be selected. Next, a suitable promotion plan has to be created to attract their target market. Finally, the product pricing and final product offering needs to be decided upon.
Plan
The target market will carefully be selected based upon the size of the target group and the expected profitability. The costs of promoting Beyond the Bean have to fit the promotion budget of $6.000 which is a relatively small budget, so the promotion plan will mostly be based on the costs of the promotion tools. Moreover, the partners have two possible pricing scenario’s to decide from, the product pricing will again be based upon profitability. The final product offering can differ from also serving alcoholic beverages in the café or only non-alcoholic beverages. The final product offering will be based on suitability, convenience and