Marketing Plan for New Drink
Assignment 2
Name: jimmy cui
Words: 1800
Develop a marketing plan for a new non alcoholic drink
A business actually need a plan to develop, especially to a new product is particular important that is pivotal step in developing future marketing. A new non alcoholic drink which named Supa-F (super-fit) is targeting the junior high school or a subgroup market, let us suppose that the new coming juice which is 20% made of vegetables and 10% made of fruits and 70% water. The vegetable contains cabbage, carrot, Apium graveolens and tomato. The fruit contains apple and orange. The reasons why we decide to make the Supa-F (super-fit) are because 1. The young people group in Australia are known that didn’t eat enough vegetables and fruit
2. The young people group in Australia didn’t pay attention to their health very much.
3. They always have fast food and BBQ stuffs which can’t be assimilated easily.
4. There’re not many firms produce the same product.
Thus, we choose to produce theSupa-F.
SWOT Analysis * Strength analysis is an internal factor to business. Below are the strengths of our product Supa-F. 1. As we know, it’s a new and creative product to market. So it will attract more buyers because of people is curious about it and have not tries it before. Hopefully it will cause encourage sales. 2. There are not many drinks like our Super-F so it’s not real competitor in the market. We are really first enter to seize the market share. When our market has been formed, the other drinks that as similar as it will be difficult seize ours. 3. There’s no doubt that Supa-F is most healthy drinks currently on the market. It’s made of vegetables and fruit which is recognized healthy food. This can give us a competitive edge. With the development of world as it will in the future, we see more and more people are concerned about their health, it’s our a major advantage and will help us encourage sales. * Weaknesses analysis is also an internal
Name: jimmy cui
Words: 1800
Develop a marketing plan for a new non alcoholic drink
A business actually need a plan to develop, especially to a new product is particular important that is pivotal step in developing future marketing. A new non alcoholic drink which named Supa-F (super-fit) is targeting the junior high school or a subgroup market, let us suppose that the new coming juice which is 20% made of vegetables and 10% made of fruits and 70% water. The vegetable contains cabbage, carrot, Apium graveolens and tomato. The fruit contains apple and orange. The reasons why we decide to make the Supa-F (super-fit) are because 1. The young people group in Australia are known that didn’t eat enough vegetables and fruit
2. The young people group in Australia didn’t pay attention to their health very much.
3. They always have fast food and BBQ stuffs which can’t be assimilated easily.
4. There’re not many firms produce the same product.
Thus, we choose to produce theSupa-F.
SWOT Analysis * Strength analysis is an internal factor to business. Below are the strengths of our product Supa-F. 1. As we know, it’s a new and creative product to market. So it will attract more buyers because of people is curious about it and have not tries it before. Hopefully it will cause encourage sales. 2. There are not many drinks like our Super-F so it’s not real competitor in the market. We are really first enter to seize the market share. When our market has been formed, the other drinks that as similar as it will be difficult seize ours. 3. There’s no doubt that Supa-F is most healthy drinks currently on the market. It’s made of vegetables and fruit which is recognized healthy food. This can give us a competitive edge. With the development of world as it will in the future, we see more and more people are concerned about their health, it’s our a major advantage and will help us encourage sales. * Weaknesses analysis is also an internal
Bibliography: IB business text book Marketing plan for beau’s floral studio