Marketing Plan of Banglalink
Executive Summary
Banglalink is the second largest cellular service provider in Bangladesh. With a slogan of “making it difference”- Banglalink started operations in February 2005. Previously, it was known as Sheba Telecom Pvt. Ltd that had been providing GSM (global system of mobile communication) services in Bangladesh since 1998. Orascom Telecom bought 100% share of Sheba Telecom in 2004 and gave its new name as banglalink. We can compete because our product offers a unique combination of features at a attractive price. We are offering our products in different level.
Situation Analysis
Banglalink is at the sixth year of their operation, with an increasing trend in their annual revenues earned. The various prepaid and postpaid packages have been well received making it retain its rank. However, to retain its position in spite of the onslaught of competitors and to increase revenue in the maturing mobile telecom market of Bangladesh, appropriate value marketing is essential. While its brand awareness and recognition is high, it has to increasingly remain in consumers evoked set while trying to opt for top of mind awareness.
Market Summary
Banglalink is well informed about the market and has fair understanding of the customers, due to their skilled research team. They have used this understanding to design the marketing mix, so as to communicate them with greater clarity.
Target Market Forecast
[pic]
The above pie-chart shows the proportion of packages amongst the mobile subscribers of Bangladesh. It is evident that after prepaid packages, Business solutions comprise the largest proportion.
|Potential Customers |Average Quarterly Growth Rate |Third Quarter, 2010 in million |
|Call Barring (CB) |CLIP |Missed Call Alerts
Banglalink is the second largest cellular service provider in Bangladesh. With a slogan of “making it difference”- Banglalink started operations in February 2005. Previously, it was known as Sheba Telecom Pvt. Ltd that had been providing GSM (global system of mobile communication) services in Bangladesh since 1998. Orascom Telecom bought 100% share of Sheba Telecom in 2004 and gave its new name as banglalink. We can compete because our product offers a unique combination of features at a attractive price. We are offering our products in different level.
Situation Analysis
Banglalink is at the sixth year of their operation, with an increasing trend in their annual revenues earned. The various prepaid and postpaid packages have been well received making it retain its rank. However, to retain its position in spite of the onslaught of competitors and to increase revenue in the maturing mobile telecom market of Bangladesh, appropriate value marketing is essential. While its brand awareness and recognition is high, it has to increasingly remain in consumers evoked set while trying to opt for top of mind awareness.
Market Summary
Banglalink is well informed about the market and has fair understanding of the customers, due to their skilled research team. They have used this understanding to design the marketing mix, so as to communicate them with greater clarity.
Target Market Forecast
[pic]
The above pie-chart shows the proportion of packages amongst the mobile subscribers of Bangladesh. It is evident that after prepaid packages, Business solutions comprise the largest proportion.
|Potential Customers |Average Quarterly Growth Rate |Third Quarter, 2010 in million |
|Call Barring (CB) |CLIP |Missed Call Alerts