marketing plan of RC cola
1. Introduction:
The “Marketing strategy” report is about exploring an existing product. Though the submission of such a plan is a part and parcel of our course fulfillment criteria, we believe that such a report is very applicable in our learning process, and has helped us open our views about the business world of Bangladesh.
1.1 Objective of the Report:
1.1.1 General Objective: The general objective of our report is to discuss the marketing strategies of RC Beverage. We have focused on different steps of marketing steps of different sectors.
1.1.2 Specific objective:
To explore different terms of marketing
Analyze market segmentation of RC Beverage
To find out how they have targeted their market
Exploring Marketing Mix
1.2 Scope of the Report:
‘Marketing Mix & Marketing Strategy’ is such a topic that is not available in the annual report of an organization. In our case website helped us up to a certain extend but to know it better we took appointments from the responsible personnel of RC Beverage and on the basis of the interviews we prepared our report. And we also took the feedback of the retailers. We have tried our best to make the report informative.
1.3 Limitation of the report:
The study was limited by a number of factors. Some constraints are given below: ----
Limited source of data, only the website and the interview of RC official.
Lack of Co-operation from the official from confidential point of view.
Time constraints
Limited group members
1.4 Methodology:
1. Project Design: At first we got the project design and structure from our Course Instructor and move for the next steps.
2. Survey Instrument: In this study we collected information from the Marketing official of RC Beverage. We assigned him a questionnaire to meet the requirements of the report. The questionnaire was a useful method to collect data.
3. Data Collection: Due to lack of sources, it was required to analyze the structured
The “Marketing strategy” report is about exploring an existing product. Though the submission of such a plan is a part and parcel of our course fulfillment criteria, we believe that such a report is very applicable in our learning process, and has helped us open our views about the business world of Bangladesh.
1.1 Objective of the Report:
1.1.1 General Objective: The general objective of our report is to discuss the marketing strategies of RC Beverage. We have focused on different steps of marketing steps of different sectors.
1.1.2 Specific objective:
To explore different terms of marketing
Analyze market segmentation of RC Beverage
To find out how they have targeted their market
Exploring Marketing Mix
1.2 Scope of the Report:
‘Marketing Mix & Marketing Strategy’ is such a topic that is not available in the annual report of an organization. In our case website helped us up to a certain extend but to know it better we took appointments from the responsible personnel of RC Beverage and on the basis of the interviews we prepared our report. And we also took the feedback of the retailers. We have tried our best to make the report informative.
1.3 Limitation of the report:
The study was limited by a number of factors. Some constraints are given below: ----
Limited source of data, only the website and the interview of RC official.
Lack of Co-operation from the official from confidential point of view.
Time constraints
Limited group members
1.4 Methodology:
1. Project Design: At first we got the project design and structure from our Course Instructor and move for the next steps.
2. Survey Instrument: In this study we collected information from the Marketing official of RC Beverage. We assigned him a questionnaire to meet the requirements of the report. The questionnaire was a useful method to collect data.
3. Data Collection: Due to lack of sources, it was required to analyze the structured