Marketing Practices of Hotels and Resorts in Nueva Vizcaya
THE LEVEL OF IMPLEMENTATION OF MARKETING PRACTICES OF HOTELS AND RESORTS IN NUEVA VIZCAYA AND THEIR LEVEL OF CUSTOMER SATISFACTION: RECOMMENDATIONS FOR IMPROVED MARKETING PRACTICES
A Thesis Presented to
The Faculty of the School of Business
Department of Business Administration
Saint Mary's University
Bayombong, Nueva Vizcaya
In Partial Fulfilment
Of the Requirement for the Degree
Bachelor of Science in Business Administration
By:
Krisha Ann N. Pacis
Janadriyah A. Logan
Phoebe Grace C. Daulayan
FaridFhel Bin C. Baharuddin
Jan Alexis C.Tubaran
Warren G.Camba
CHAPTER I
THE PROBLEM AND ITS BACKGROUND
INTRODUCTION
Travelling is a normal part of life for most individuals. Thousands of years ago there were the pre-historic nomadic tribes who travelled for better weather, safety and to seek food. Today, travelling is a part of everyday life for most working professionals. In keeping with the increase in tourists’ desire to travel for pleasure or for business, hotels and resorts are there ready to provide sleeping accommodations, food, beverage, and recreational facilities. The word ‘hotel’ originated from French language, by the TAVERN (small hotel) from development. It was a place for the wealthy, celebrities, business persons and local government gathered. At that time, it was the most advanced social and business centre. The trend and development of modern hotels are to be an integrated tourism economic entity and a hotel group company as well. It operates comprehensive management in the fields of hotels, travel agents, chain stores, hotel management companies, amusement park, entertainment, tourism, and hotel supplies production and distribution, and so on. Hotel is a commercial establishment providing tangible lodging, meals and other intangible guest services. In general, to be called a hotel, an establishment must have a minimum of six letting bedrooms, at least three of which must have attached (unsuited) private
A Thesis Presented to
The Faculty of the School of Business
Department of Business Administration
Saint Mary's University
Bayombong, Nueva Vizcaya
In Partial Fulfilment
Of the Requirement for the Degree
Bachelor of Science in Business Administration
By:
Krisha Ann N. Pacis
Janadriyah A. Logan
Phoebe Grace C. Daulayan
FaridFhel Bin C. Baharuddin
Jan Alexis C.Tubaran
Warren G.Camba
CHAPTER I
THE PROBLEM AND ITS BACKGROUND
INTRODUCTION
Travelling is a normal part of life for most individuals. Thousands of years ago there were the pre-historic nomadic tribes who travelled for better weather, safety and to seek food. Today, travelling is a part of everyday life for most working professionals. In keeping with the increase in tourists’ desire to travel for pleasure or for business, hotels and resorts are there ready to provide sleeping accommodations, food, beverage, and recreational facilities. The word ‘hotel’ originated from French language, by the TAVERN (small hotel) from development. It was a place for the wealthy, celebrities, business persons and local government gathered. At that time, it was the most advanced social and business centre. The trend and development of modern hotels are to be an integrated tourism economic entity and a hotel group company as well. It operates comprehensive management in the fields of hotels, travel agents, chain stores, hotel management companies, amusement park, entertainment, tourism, and hotel supplies production and distribution, and so on. Hotel is a commercial establishment providing tangible lodging, meals and other intangible guest services. In general, to be called a hotel, an establishment must have a minimum of six letting bedrooms, at least three of which must have attached (unsuited) private