Marketing Product Proposal
Chapter 1 Abstract
Information Technology (IT) revolution has been widely touted as having equal if not greater impact on us than the industrial revolution. The application of electronic commerce or e-commerce has led to many changes in the way business is conducted.
Contrary to the current buzz surrounding online business-to-business (B2B) alliances, some industry observers say the future for e-commerce is in business-to-consumer deals, with an emphasis on such major purchases as real estate.
By some estimates, up to 50 percent of prospective homebuyers will use the Internet to search for new homes within the next two years. Even those who may not yet feel comfortable completing transactions on the Web say they will at least begin their search on the Internet before contacting a local realty office or perusing the classified ads.
According to a survey by research company Weston Edwards & Associates prospective homebuyers nationwide used the Internet to educate themselves on the home buying process, as for what online real estate customers are looking for, detailed property descriptions top their lists, followed by disclosure of all transaction fees, customer service contacts via toll-free numbers, performance guarantees from service providers and sales data comparisons. (www.businesstown.com/Internet/ecomm-definition.asp)
Chapter 2 Introduction
2.0 Historical Development.
The term electronic commerce has changed over time. Originally, "electronic commerce" meant the facilitation of commercial transactions electronically, usually using technology like Electronic Data Interchange (EDI) to send commercial documents like purchase orders or invoices electronically.
Today it includes activities more precisely termed "Web commerce" -- the purchase of goods and services over the World Wide Web via secure servers (note HTTPS, a special server protocol which encrypts confidential ordering data for customer protection) with e-shopping carts and
Information Technology (IT) revolution has been widely touted as having equal if not greater impact on us than the industrial revolution. The application of electronic commerce or e-commerce has led to many changes in the way business is conducted.
Contrary to the current buzz surrounding online business-to-business (B2B) alliances, some industry observers say the future for e-commerce is in business-to-consumer deals, with an emphasis on such major purchases as real estate.
By some estimates, up to 50 percent of prospective homebuyers will use the Internet to search for new homes within the next two years. Even those who may not yet feel comfortable completing transactions on the Web say they will at least begin their search on the Internet before contacting a local realty office or perusing the classified ads.
According to a survey by research company Weston Edwards & Associates prospective homebuyers nationwide used the Internet to educate themselves on the home buying process, as for what online real estate customers are looking for, detailed property descriptions top their lists, followed by disclosure of all transaction fees, customer service contacts via toll-free numbers, performance guarantees from service providers and sales data comparisons. (www.businesstown.com/Internet/ecomm-definition.asp)
Chapter 2 Introduction
2.0 Historical Development.
The term electronic commerce has changed over time. Originally, "electronic commerce" meant the facilitation of commercial transactions electronically, usually using technology like Electronic Data Interchange (EDI) to send commercial documents like purchase orders or invoices electronically.
Today it includes activities more precisely termed "Web commerce" -- the purchase of goods and services over the World Wide Web via secure servers (note HTTPS, a special server protocol which encrypts confidential ordering data for customer protection) with e-shopping carts and