Glenda Higgins
Marketing 500
June 16, 2013
Dr. Adina Scruggs
Strayer University
Introduction Marketing Strategy is defined as a marketing plan designed to achieve marketing objectives. A Marketing Strategy combines all its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan (http://www.businessdictionary.com/definition/marketing-strategy.html). According to Forbes Magazine, there are four key marketing strategies from the startup world:
Be purposeful. This means there should be a purpose for what your company, what
Executive Summary
A Brighter Day Childcare and Learning Facility is a full service facility that provides childcare and educational services to children from infant to twelve years of age. A Brighter Daycare and Learning main focus is offer those single, two-parent household families who are willing to pay to have their children in a facility that offers care, education, development, and enhance special skills to prepare them for the next educational stage.
A Brighter Day Childcare and Learning Facility were established by Glenda Higgins in 2013. After working and managing different childcare facilities and being behind the scenes on how many childcare facilities and their practices work, I decided that I wanted that I no longer wanted to work for a facility, but branch off and open my own facility because of my special love for children and those parents who want their children in a stable, inexpensive facility that will provide care and education. A Brighter Day Childcare and Learning Facility is a full service facility that provides childcare and educational services to