Marketing Project
Samsung cannot promise high quality unless all divisions within the company work together to achieve high quality standards.
Competition:
Samsung's cost of production for the S 4, and other Samsung devices for that matter, can be comparable to Apple's but half of the components for these devices are sourced out from their own plants, which means that half of the cost goes back to their bank account and that they already earn money even before they sell S 4 units. Whereas Apple sources out most of its components from others, which means that they only become profitable once they have sold the iPhone units.
Furthermore, Samsung has control over the component and the production of their units and that they are not at the mercy of third party providers who can easily leave them hanging, like in bottle neck productions. The report came from Wayne Lam who analyzed that these leaves Samsung with a bigger advantage over all other smartphone manufacturers.
http://www.youmobile.org/blogs/entry/Samsung-s-Biggest-Competitive-Advantage-against-other-smartphone-vendors?utm_medium=referral&utm_source=pulsenews
The Galaxy S3 has been an overwhelming success for Samsung with a 10.4% market share in Q3 2012 http://seekingalpha.com/article/1307381-samsung-innovation-leads-to-opportunities Additionally, Samsung has pushed forward into the mobile enterprise market with the SAFE program (Samsung for Enterprise). This program utilizes the security feature called Knox and is directly positioned to compete with BlackBerry's (BBRY) enterprise products.
Company background
Name | Samsung Electronics Co., Ltd. | Industries served | Consumer electronics, Telecoms Equipment, Semiconductors, Home Appliances | Geographic areas served | Worldwide | Headquarters | South Korea | Current CEO | Kwon Oh Hyun | Revenue | ₩ 201.103 trillion (2012) | Profit | ₩ 23.845 trillion (2012) | Employees | 221,726 (2012) | Parent | Samsung Group | Main Competitors | Apple
Competition:
Samsung's cost of production for the S 4, and other Samsung devices for that matter, can be comparable to Apple's but half of the components for these devices are sourced out from their own plants, which means that half of the cost goes back to their bank account and that they already earn money even before they sell S 4 units. Whereas Apple sources out most of its components from others, which means that they only become profitable once they have sold the iPhone units.
Furthermore, Samsung has control over the component and the production of their units and that they are not at the mercy of third party providers who can easily leave them hanging, like in bottle neck productions. The report came from Wayne Lam who analyzed that these leaves Samsung with a bigger advantage over all other smartphone manufacturers.
http://www.youmobile.org/blogs/entry/Samsung-s-Biggest-Competitive-Advantage-against-other-smartphone-vendors?utm_medium=referral&utm_source=pulsenews
The Galaxy S3 has been an overwhelming success for Samsung with a 10.4% market share in Q3 2012 http://seekingalpha.com/article/1307381-samsung-innovation-leads-to-opportunities Additionally, Samsung has pushed forward into the mobile enterprise market with the SAFE program (Samsung for Enterprise). This program utilizes the security feature called Knox and is directly positioned to compete with BlackBerry's (BBRY) enterprise products.
Company background
Name | Samsung Electronics Co., Ltd. | Industries served | Consumer electronics, Telecoms Equipment, Semiconductors, Home Appliances | Geographic areas served | Worldwide | Headquarters | South Korea | Current CEO | Kwon Oh Hyun | Revenue | ₩ 201.103 trillion (2012) | Profit | ₩ 23.845 trillion (2012) | Employees | 221,726 (2012) | Parent | Samsung Group | Main Competitors | Apple