Samsung and Apple mobile
Comparative Company Analysis — Samsung & Apple mobile
Introduction
The aim of this comparative analysis is to use different value creation theories and strategies approaches to analyse Samsung mobile and Apple, as two most named brands in mobile
phone industry. In detail, this article compares the value creation strategy of these two firms in the respect of value proposition and delivery system, value discipline strategy, in addition with value chain analysis, customer benefit and industry environmental analysis to give an understanding of current value creation strategies that both companies implemented in global market.
Value Proposition
Samsung, giant of electronic industry, has applied two major value propositions in the mobile phone market. One is technology innovation, mainly in mobile phone hardware development; the other one is to offer a large variety of mobile phone products to meet various customer demands.
Apple is widely considered as one of the most innovative company in the world. The critical value proposition of Apple is to provide their customer great overall phone operating experience combined with fantastic customer services. In fact, Apple focuses on both hardware and software innovations.
For iPhone users, iPhone is not just simply a phone; it is the tool to install and accesses most creative and innovative mobile phone systems and applications carrying by Apple‘s
own multi-media
information carrying and sharing platforms, which is called ITunes and App store.
Comparison of value proposition
Samsung clearly focus more on mobile phone hardware development, since most of its operating system is Android which is developed mainly by Google. While, Apple spend large amount of resources on their own mobile phone operating system development and its information sharing
platforms. With more, Samsung has very clear product differentiation strategies comparing with
Apple, which only lunched one type of mobile phone
Introduction
The aim of this comparative analysis is to use different value creation theories and strategies approaches to analyse Samsung mobile and Apple, as two most named brands in mobile
phone industry. In detail, this article compares the value creation strategy of these two firms in the respect of value proposition and delivery system, value discipline strategy, in addition with value chain analysis, customer benefit and industry environmental analysis to give an understanding of current value creation strategies that both companies implemented in global market.
Value Proposition
Samsung, giant of electronic industry, has applied two major value propositions in the mobile phone market. One is technology innovation, mainly in mobile phone hardware development; the other one is to offer a large variety of mobile phone products to meet various customer demands.
Apple is widely considered as one of the most innovative company in the world. The critical value proposition of Apple is to provide their customer great overall phone operating experience combined with fantastic customer services. In fact, Apple focuses on both hardware and software innovations.
For iPhone users, iPhone is not just simply a phone; it is the tool to install and accesses most creative and innovative mobile phone systems and applications carrying by Apple‘s
own multi-media
information carrying and sharing platforms, which is called ITunes and App store.
Comparison of value proposition
Samsung clearly focus more on mobile phone hardware development, since most of its operating system is Android which is developed mainly by Google. While, Apple spend large amount of resources on their own mobile phone operating system development and its information sharing
platforms. With more, Samsung has very clear product differentiation strategies comparing with
Apple, which only lunched one type of mobile phone