Marketing Question Bank
ch01
Student: ___________________________________________________________________________
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Marketing is basically selling and advertising. True False According to the text, marketing means "selling" or "advertising." True False Marketing, in the literal sense, means "selling" or "advertising." True False Marketing means "promotion and selling." True False Actually making goods or performing services is called marketing. True False Estimating what price consumers are willing to pay for a product and if the firm can make a profit selling at that price, is an example of a production activity. True False Marketing can provide needed direction for production and help make sure that the right goods and services find their way to interested consumers. True False Marketing plays an essential role in creating customer satisfaction. True False Customer satisfaction is the extent to which a firm fulfills a consumer 's needs, desires, and expectations. True False
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10. If a firm produces the right goods or services, marketing has little role to play in creating customer satisfaction. True False 11. It is estimated that marketing costs about 50 percent of each consumer 's dollar. True False 12. In advanced economies, marketing costs only about 10 percent of each consumer 's dollar. True False 13. Marketing encourages the development and spread of new ideas, goods, and services. True False 14. Marketing discourages the development and spread of new ideas, goods, and services. True False 15. Marketing is both a set of activities performed by organizations and a social process. True False 16. Marketing can be viewed as a set of activities performed by organizations, but not as a social process. True False 17. Marketing can be viewed as a social process, but not as a set of activities performed by organizations. True False
18. The micro view of marketing sees it as the performance of activities that seek to accomplish an organization 's
Student: ___________________________________________________________________________
1. 2. 3. 4. 5. 6.
Marketing is basically selling and advertising. True False According to the text, marketing means "selling" or "advertising." True False Marketing, in the literal sense, means "selling" or "advertising." True False Marketing means "promotion and selling." True False Actually making goods or performing services is called marketing. True False Estimating what price consumers are willing to pay for a product and if the firm can make a profit selling at that price, is an example of a production activity. True False Marketing can provide needed direction for production and help make sure that the right goods and services find their way to interested consumers. True False Marketing plays an essential role in creating customer satisfaction. True False Customer satisfaction is the extent to which a firm fulfills a consumer 's needs, desires, and expectations. True False
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8. 9.
10. If a firm produces the right goods or services, marketing has little role to play in creating customer satisfaction. True False 11. It is estimated that marketing costs about 50 percent of each consumer 's dollar. True False 12. In advanced economies, marketing costs only about 10 percent of each consumer 's dollar. True False 13. Marketing encourages the development and spread of new ideas, goods, and services. True False 14. Marketing discourages the development and spread of new ideas, goods, and services. True False 15. Marketing is both a set of activities performed by organizations and a social process. True False 16. Marketing can be viewed as a set of activities performed by organizations, but not as a social process. True False 17. Marketing can be viewed as a social process, but not as a set of activities performed by organizations. True False
18. The micro view of marketing sees it as the performance of activities that seek to accomplish an organization 's