Marketing: Study Questions
Module 1
Study Quiz
1. Marketing is: a) About invention of new markets, new products and new services b) About the invention of new ways of distributing and reaching customers c) About researching, finding, understanding and making new markets d) About creating and changing market processes that change markets e) All of the above 2. A responsibility of marketers is to sell new products and ideas to decision-makers in their organization. a) Yes b) No 3. The focus of companies needs to be on winning: a) The product innovation race b) The distribution innovation race c) Both a and b d) Either a or b e) None of the above 4. There are times when it helps for a marketing executive to support the status quo and to promote long established and successful standard operating procedures. a) Yes b) No 5. Excellence in advertising and promotions is most needed when your products and distribution are weak. a) Yes b) No
Study Quiz
1. The British Trading Empire replaced the German Trading Empire, which replaced the Spanish trading empire, which replaced the Aztec trading empire. a) True b) False When a nation’s leaders act as brakes rather than engines of change they help the nation by restoring stability and certainty. a) True b) False
2.
3. The first ecological disaster that destroyed an early trading empire occurred in: a) China b) Africa c) Central America d) The Middle East e) Europe
4.
Adam Smith emphasized the importance of growth through the added value of invention. a) Yes b) No Wealth is created by: a) Selling and buying b) Invention c) The additive combination of trading and invention d) The dynamic combination of selling, buying and invention
5.
6.
Schumpeterian welfare creation and economic growth comes from a new product that works far better than the old product it replaced. a) True b) False
Study Quiz
1. What competitive advantage does North America have that is discussed in this section? a) A superior higher education system b) Most
Study Quiz
1. Marketing is: a) About invention of new markets, new products and new services b) About the invention of new ways of distributing and reaching customers c) About researching, finding, understanding and making new markets d) About creating and changing market processes that change markets e) All of the above 2. A responsibility of marketers is to sell new products and ideas to decision-makers in their organization. a) Yes b) No 3. The focus of companies needs to be on winning: a) The product innovation race b) The distribution innovation race c) Both a and b d) Either a or b e) None of the above 4. There are times when it helps for a marketing executive to support the status quo and to promote long established and successful standard operating procedures. a) Yes b) No 5. Excellence in advertising and promotions is most needed when your products and distribution are weak. a) Yes b) No
Study Quiz
1. The British Trading Empire replaced the German Trading Empire, which replaced the Spanish trading empire, which replaced the Aztec trading empire. a) True b) False When a nation’s leaders act as brakes rather than engines of change they help the nation by restoring stability and certainty. a) True b) False
2.
3. The first ecological disaster that destroyed an early trading empire occurred in: a) China b) Africa c) Central America d) The Middle East e) Europe
4.
Adam Smith emphasized the importance of growth through the added value of invention. a) Yes b) No Wealth is created by: a) Selling and buying b) Invention c) The additive combination of trading and invention d) The dynamic combination of selling, buying and invention
5.
6.
Schumpeterian welfare creation and economic growth comes from a new product that works far better than the old product it replaced. a) True b) False
Study Quiz
1. What competitive advantage does North America have that is discussed in this section? a) A superior higher education system b) Most