Marketing Research
De La Salle University – Dasmariñas
College of Business Administration and Accountancy
Marketing and Advertising Department
The Influence of Sin Tax Law on Cigarette Local Brand Preference of
Smokers of 3rd and 4th year of Marketing and Advertising
Students of De La Salle University – Dasmariñas
In partial fullfilment of the course requirement in Marketing Research
For the degree of Bachelor of Science in Business Administration
Major in Marketing and Advertising Management
Submitted to:
Ms. Rhodora Rosales
Submitted by:
Barbuco, Celine Lauren
Caibal, Marielle
David, Kathleen
MKA32
May 15, 2013
ACKNOWLEDGMENT
Several people played an important role to complete this Marketing Plan. And we would like to acknowledge them here. First, we would like to thank Ms. Evangeline Reyes and Ms. Rhodora Rosales, our thesis advisers for the assistance and encouragement to pursue to this study. We also thank our classmates and friends in believing that we can finished this thesis proposal before due date of submission. To Caibal Family, for the advice, assistance, generous support and for inspiration. We would like also to thank ourselves in having unity and eagerness to finish this study.
Finally, we take this opportunity to express the profound gratitude from our deep heart to our beloved parents, grandparents, and our siblings for their love and continuous support – both spiritually and materially. And last but not the least, we would like to thank our Almighty God for everything.
The product of this research paper would not be possible without all of them.
TABLE OF CONTENTS
Title Page………………………………………………………………………………i
Acknowledgment……………………………………………………………………..ii
Abstract……………………………………………………………………………….iii
CHAPTER I: INTRODUCTION
1. Background of the Study……………………………………….…………1
2. Statement of the
College of Business Administration and Accountancy
Marketing and Advertising Department
The Influence of Sin Tax Law on Cigarette Local Brand Preference of
Smokers of 3rd and 4th year of Marketing and Advertising
Students of De La Salle University – Dasmariñas
In partial fullfilment of the course requirement in Marketing Research
For the degree of Bachelor of Science in Business Administration
Major in Marketing and Advertising Management
Submitted to:
Ms. Rhodora Rosales
Submitted by:
Barbuco, Celine Lauren
Caibal, Marielle
David, Kathleen
MKA32
May 15, 2013
ACKNOWLEDGMENT
Several people played an important role to complete this Marketing Plan. And we would like to acknowledge them here. First, we would like to thank Ms. Evangeline Reyes and Ms. Rhodora Rosales, our thesis advisers for the assistance and encouragement to pursue to this study. We also thank our classmates and friends in believing that we can finished this thesis proposal before due date of submission. To Caibal Family, for the advice, assistance, generous support and for inspiration. We would like also to thank ourselves in having unity and eagerness to finish this study.
Finally, we take this opportunity to express the profound gratitude from our deep heart to our beloved parents, grandparents, and our siblings for their love and continuous support – both spiritually and materially. And last but not the least, we would like to thank our Almighty God for everything.
The product of this research paper would not be possible without all of them.
TABLE OF CONTENTS
Title Page………………………………………………………………………………i
Acknowledgment……………………………………………………………………..ii
Abstract……………………………………………………………………………….iii
CHAPTER I: INTRODUCTION
1. Background of the Study……………………………………….…………1
2. Statement of the
Bibliography: …………………………………………….41 Appendice B Questionnaire……………………………...………………...43 ABSTRACT The study aims to determine the influence of the Sin Tax Law on cigarette local brand preference of smoker of 3rd and 4th year of Marketing and Advertising students of De La Salle University – Dasmariñas. In light with this we have chosen to have fifty (50) respondents to be the representatives of the population of the smokers of 3rd and 4th year of Marketing and Advertising students of De La Salle University – Dasmariñas for them to answer several questions that are indicated in the survey questionnaire. The survey questionnaire was composed of close – ended questions. The statistical measurements for data analysis were the frequency – percentage based method. Prior to the actual data gathering using the survey questionnaire, the researchers looked testimonials and comments on the internet to look for more details about the problem and tried to observe others who are outside the target respondents. The identified students of De La Salle University – Dasmariñas are composed of 50 respondents where in 50% are male and 50% are female. They are from different year from 3rd year to 4th year. Most of the respondents have daily allowance ranging between Php 160 to Php 210. Based on the online survey conducted, it shows that nowadays, the Sin Tax Law has an influence on cigarette local brand preference of smokers of 3rd and 4th year of Marketing and Advertising students of De La Salle University – Dasmariñas.