One of the most important things in life is to store data. CDs are an efficient way to store files since it is cheap and it provides what you need. There will always be an innovation. It is either an improvement of the product or service, or a completely new product or service that adapted the purpose of the previous one. Just like from CDs to USB flash drives.
Our goal is to bring CDs back on track. So in order for CDs to be competitive we will increase its memory capacity, so that people will get more from what they needed. The memory capacity of CDs is 700MB, but we will increase it to 4GB. An ordinary CD costs Php6.00 for 700MB but with improvements it will cost Php26.25.00 for 4GB.
We will primarily sell it to record companies, movie companies, and business companies. Wherein they buy CDs in bulk, being their main supplier is our goal so that it would increase our reputation.
Advertising and promotion will show that CDs are still needed and how we improved its quality and performance. We will be using print ads and the internet since it is cheap but it still lets the consumers be aware of the presence or Ritek CDs.
1. Situation analysis
Technology advances each and every moment. Before, the method for storing information is through writing or painting. In ancient Egypt they carved their