Marketing Sample
Anugerah Perfume
1.0 EXECUTIVE SUMMARY
“Anugerah Perfumes” (www.anugerahperfumes.com) manufactures and distributes high-quality perfumes across the world. The company is now moving aggressively into the African market using a strategy similar to MLM schemes. The PR executive would be responsible for ensuring this strategy is a success. Since the beginning of recorded history, humans have attempted to mask or enhance their own odor by using perfume, which emulates nature's pleasant smells. Many natural and man-made materials have been used to make perfume to apply to the skin and clothing, to put in cleaners and cosmetics, or to scent the air. Because of differences in body chemistry, temperature, and body odors, no perfume will smell exactly the same on any two people.
Perfume comes from the Latin "per" meaning "through" and "fumum," or "smoke." Many ancient perfumes were made by extracting natural oils from plants through pressing and steaming. The oil was then burned to scent the air. Today, most perfume is used to scent bar soaps. Some products are even perfumed with industrial odorants to mask unpleasant smells or to appear "unscented." So, from this claim we as a new company try to launch new perfumes products as we call “Anugerah Perfumes”. Our firm’s primary goals are to be a superb marketer in halal products in the worlds. From our primary goals we know that our objective is to increase life time value of customer, increase the average number of items purchased per sale, increase customer satisfactions and so on. So when we know our primary goals it’s easier to know our firm’s objective.
“Anugerah Perfumes” develops to all customers especially Muslim customers because our products use natural ingredients and it’s very suitable for all customers. Another key elements about our products is “Anugerah Perfumes” use minimum cost because we supplier our products from the office and benefit that our customer get is they can buy our products anytime , anywhere
1.0 EXECUTIVE SUMMARY
“Anugerah Perfumes” (www.anugerahperfumes.com) manufactures and distributes high-quality perfumes across the world. The company is now moving aggressively into the African market using a strategy similar to MLM schemes. The PR executive would be responsible for ensuring this strategy is a success. Since the beginning of recorded history, humans have attempted to mask or enhance their own odor by using perfume, which emulates nature's pleasant smells. Many natural and man-made materials have been used to make perfume to apply to the skin and clothing, to put in cleaners and cosmetics, or to scent the air. Because of differences in body chemistry, temperature, and body odors, no perfume will smell exactly the same on any two people.
Perfume comes from the Latin "per" meaning "through" and "fumum," or "smoke." Many ancient perfumes were made by extracting natural oils from plants through pressing and steaming. The oil was then burned to scent the air. Today, most perfume is used to scent bar soaps. Some products are even perfumed with industrial odorants to mask unpleasant smells or to appear "unscented." So, from this claim we as a new company try to launch new perfumes products as we call “Anugerah Perfumes”. Our firm’s primary goals are to be a superb marketer in halal products in the worlds. From our primary goals we know that our objective is to increase life time value of customer, increase the average number of items purchased per sale, increase customer satisfactions and so on. So when we know our primary goals it’s easier to know our firm’s objective.
“Anugerah Perfumes” develops to all customers especially Muslim customers because our products use natural ingredients and it’s very suitable for all customers. Another key elements about our products is “Anugerah Perfumes” use minimum cost because we supplier our products from the office and benefit that our customer get is they can buy our products anytime , anywhere