Marketing Skin Care Product
Marketing Project – Final Project
Shannon Nelson
Rasmussen College
Author Note This paper is being submitted on December 8, 2013, for Dr. Jennifer Trout’s B136/GEB1011 Introduction to Business course.
Marketing Project Have you ever gone to the store to purchase a skin care product to help prevent acne and make your skin beautiful; all you find are products aimed towards older women stating something to do with wrinkles? I don’t know about you, but I’m too young to even think about wrinkles at this point in my life. I just wanted something to make my skin look and feel good but at the same time help prevent break outs. The solution is “Glow”. The name says it all. It will give you radiant, clear skin. “Glow” skin cream is not a need, it’s a want. Therefore, we must stand out above the many other products on the shelves. Our target audience is teenagers through early thirty year old, middle class women who are looking for radiant, clear skin at an affordable price. The best way to market to these women is through the internet and magazines. Glow skin cream is different than other skin creams on the market for many reasons: After just one week of use your skin will look and feel healthier, more radiant, it provides light-weight coverage, hydrates and smoothens skin, visibly reduces redness, conceals flaws, it’s infused with minerals and antioxidants, and has SPF 15 protection all in one bottle. Some beauty products have enough chemicals to clean a toilet! “Glow” skin cream is all natural and helps your skin to look its best. “Glow” is targeted to attract teenagers to early thirty-year old females. Let’s face it; teens won’t be purchasing this product on their own; parents will love the cost. The product is affordable enough that they will be repeat buyers. If ordered online a discount will be given to buyers who purchase more than two at a time. According to the woman we surveyed they were happy with the way the product works as well as
Shannon Nelson
Rasmussen College
Author Note This paper is being submitted on December 8, 2013, for Dr. Jennifer Trout’s B136/GEB1011 Introduction to Business course.
Marketing Project Have you ever gone to the store to purchase a skin care product to help prevent acne and make your skin beautiful; all you find are products aimed towards older women stating something to do with wrinkles? I don’t know about you, but I’m too young to even think about wrinkles at this point in my life. I just wanted something to make my skin look and feel good but at the same time help prevent break outs. The solution is “Glow”. The name says it all. It will give you radiant, clear skin. “Glow” skin cream is not a need, it’s a want. Therefore, we must stand out above the many other products on the shelves. Our target audience is teenagers through early thirty year old, middle class women who are looking for radiant, clear skin at an affordable price. The best way to market to these women is through the internet and magazines. Glow skin cream is different than other skin creams on the market for many reasons: After just one week of use your skin will look and feel healthier, more radiant, it provides light-weight coverage, hydrates and smoothens skin, visibly reduces redness, conceals flaws, it’s infused with minerals and antioxidants, and has SPF 15 protection all in one bottle. Some beauty products have enough chemicals to clean a toilet! “Glow” skin cream is all natural and helps your skin to look its best. “Glow” is targeted to attract teenagers to early thirty-year old females. Let’s face it; teens won’t be purchasing this product on their own; parents will love the cost. The product is affordable enough that they will be repeat buyers. If ordered online a discount will be given to buyers who purchase more than two at a time. According to the woman we surveyed they were happy with the way the product works as well as
References: [Facebook Advertising]. (n.d.). Retrieved from https://www.facebook.com/advertising/ [Google Advertising]. (n.d.). Retrieved from http://www.google.com/ads/adwords2/ [Twitter Advertising]. (n.d.). Retrieved from https://business.twitter.com/start-advertising [YouTube Advertising]. (n.d.). Retrieved from http://www.youtube.com/yt/advertise/