Bus 508
Examines the functions and processes within a business enterprise and key factors affecting productivity. Reviews the dynamics of the business operating environment both internal and external, factors affecting competition, and considerations for global operations. Provides a conceptual base for managers to assess and enhance strategic performance in a business organization through the integration of the core business functions, effective resource management, and sound leadership.
INSTRUCTIONAL MATERIALS
Required Resources
Boone, L. E. & Kurtz, D. L. (2012 Update). Contemporary business (14th ed.). Hoboken, NJ: John Wiley & Sons.
WileyPLUS access code. Note: Students are emailed a registration code for this product when they purchase new course materials from MBS Direct Bookstore, located at http://bookstore.mbsdirect.net/strayer.htm. Students access WileyPlus through the online learning platform, Blackboard. The Blackboard course shell is integrated with WileyPlus.
Supplemental Resources
Arndt, M., Einhorn, B., & Culpan, T. (2010). The 50 most innovative companies. BusinessWeek, 4174, 34-40.
Barett, P. (2010). The Wall Street reform fight we really need. BusinessWeek, 4174, 18-20.
Drucker, P. (1985). Entrepreneurial strategies. California Management Review, 27(2), 9-25.
Miller, R. (2010). The new normal vs. the new mix. BusinessWeek, 4171, 19.
COURSE LEARNING OUTCOMES
1. Examine the private enterprise systems, drivers of change on the system, ethical and social responsibilities of business, and the requirements for success in today’s business environment.
2. Analyze the factors that drive supply and demand, different types of market structures in a free enterprise system, and factors of stability in a nation’s economy.
3. Formulate competitive market entry strategies based on analysis of global markets.
4. Evaluate the different forms of business ownership to determine the optimal structure in different scenarios and the process for a
INSTRUCTIONAL MATERIALS
Required Resources
Boone, L. E. & Kurtz, D. L. (2012 Update). Contemporary business (14th ed.). Hoboken, NJ: John Wiley & Sons.
WileyPLUS access code. Note: Students are emailed a registration code for this product when they purchase new course materials from MBS Direct Bookstore, located at http://bookstore.mbsdirect.net/strayer.htm. Students access WileyPlus through the online learning platform, Blackboard. The Blackboard course shell is integrated with WileyPlus.
Supplemental Resources
Arndt, M., Einhorn, B., & Culpan, T. (2010). The 50 most innovative companies. BusinessWeek, 4174, 34-40.
Barett, P. (2010). The Wall Street reform fight we really need. BusinessWeek, 4174, 18-20.
Drucker, P. (1985). Entrepreneurial strategies. California Management Review, 27(2), 9-25.
Miller, R. (2010). The new normal vs. the new mix. BusinessWeek, 4171, 19.
COURSE LEARNING OUTCOMES
1. Examine the private enterprise systems, drivers of change on the system, ethical and social responsibilities of business, and the requirements for success in today’s business environment.
2. Analyze the factors that drive supply and demand, different types of market structures in a free enterprise system, and factors of stability in a nation’s economy.
3. Formulate competitive market entry strategies based on analysis of global markets.
4. Evaluate the different forms of business ownership to determine the optimal structure in different scenarios and the process for a