Marketing Strategy-Colgate
Colgate-Palmolive
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A Complete Marketing Strategy
OBJECTIVES
There are three fundamentals that Colgate-Palmolive stated; which are: * Caring
The Company cares enough about the people, among Colgate people, customers, shareholders or even business partners. Colgate is committed to act with compassion, integrity, honesty and high ethics in all situations, to listen with respect to others and to value differences. The Company is also committed to protect the global environment, to enhance the communities where Colgate people live and work, and to be compliant with government laws and regulations. * Global Teamwork
All Colgate people are part of a global team, committed to working together across countries and throughout the world. Only by sharing ideas, technologies and talents can the company achieve and sustain profitable growth.
Continuous Improvement
Colgate is committed to getting better every day in all it does, as individuals and as teams. By better understanding consumers ' and customers ' expectations and continuously working to innovate and improve products, services and processes, Colgate will "become the best." * In 1986, Colgate-Palmolive had very ambitious objectives for its launch of the Cleopatra Soap line. They wanted a 4.5% market share for year of 1986 as well as getting 100% distribution of Cleopatra with retail accounts. They did not want to compete on price, as they wanted to position Cleopatra soap as premium quality soap and to generate interest in their brand through strong media and consumer promotions. * In 2005, Colgate had succeeded $15.9 billion in sales.
CUSTOMER TARGET
Colgate-Palmolive have various health care products which focus in niche market; means that each of their specific products have focused in fulfilling specific market’s needs. Colgate Palmolive serves their customers by differentiating the products for each target market. They create different
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A Complete Marketing Strategy
OBJECTIVES
There are three fundamentals that Colgate-Palmolive stated; which are: * Caring
The Company cares enough about the people, among Colgate people, customers, shareholders or even business partners. Colgate is committed to act with compassion, integrity, honesty and high ethics in all situations, to listen with respect to others and to value differences. The Company is also committed to protect the global environment, to enhance the communities where Colgate people live and work, and to be compliant with government laws and regulations. * Global Teamwork
All Colgate people are part of a global team, committed to working together across countries and throughout the world. Only by sharing ideas, technologies and talents can the company achieve and sustain profitable growth.
Continuous Improvement
Colgate is committed to getting better every day in all it does, as individuals and as teams. By better understanding consumers ' and customers ' expectations and continuously working to innovate and improve products, services and processes, Colgate will "become the best." * In 1986, Colgate-Palmolive had very ambitious objectives for its launch of the Cleopatra Soap line. They wanted a 4.5% market share for year of 1986 as well as getting 100% distribution of Cleopatra with retail accounts. They did not want to compete on price, as they wanted to position Cleopatra soap as premium quality soap and to generate interest in their brand through strong media and consumer promotions. * In 2005, Colgate had succeeded $15.9 billion in sales.
CUSTOMER TARGET
Colgate-Palmolive have various health care products which focus in niche market; means that each of their specific products have focused in fulfilling specific market’s needs. Colgate Palmolive serves their customers by differentiating the products for each target market. They create different
References: Colgate-Palmolive Company. (n.d.). Colgate World of care. Retrieved October 7, 2011, from http://www.colgate.com/app/Colgate/US/HomePage.cvsp Descricption of Colgate. (2010). Retrieved October 9, 2011, from http://www.slideshare.net/IESCHONGOYAPE/description-of-colgate Hoover 's Inc. (n.d.). Top Colgate-Palmolive Company Competitors. Retrieved October 8, 2011, from http://www.hoovers.com/company/Colgate-Palmolive_Company/rfyjyi-1-1njea3.html Colgate-Palmolive. (n.d.). FAQ’s Colgate Optic White. Retrieved October 6, 2011, from http://www.colgate.com/app/ColgateOralCare/Whitening/ColgateOpticWhite/US/EN/Testimonials.cwsp Special-Offers of Colgate-Palmolive. (n.d.). Special-Offers. Retrieved October 6, 2011, from http://www.colgate.com/app/CP/US/EN/OC/Products/Special-Offers.cvsp Marketing Strategies of Colgate. (2009). Retrieved October 6, 2011, from http://www.shvoong.com/humanities/6714-colgate-palmolive/#ixzz1aHJZ5Sol