Marketing strategy of airtel
MARKETING STRATEGY of BHARTI AIRTEL - September 10th, 2010
Bharti Airtel Limited
Business Description
Provides mobile, broadband & telephone (fixed line) and enterprise services (carriers & services to corporate)
Established July 07, 1995, as a Public Limited Company
Highlights for Second Quarter and Half Year Ended September 30, 2006
Market leader with a market share of all India mobile subscribers at 21.4%
Highest ever-net addition of 41.1 lakh customers in a single quarter.
Q2 Total Revenues of Rs.4,357 crore (up 61% Y-o-Y)
Q2 EBITDA of Rs. 1,702 crore (up 67% Y-o-Y)
Q2 Cash Profit of Rs. 1,644 crore (up 75% Y-o-Y)
Q2 Net Profit of Rs. 934 crore (up 79% Y-o-Y) and Net Profit crosses 1,600 crores
Market Capitalization
Customer Base 24,337,837 GSM mobile and 1,547,872 broadband & telephone (fixed line) customers (Status as at month ended July 31, 2006)
Operational Network
Provides GSM mobile services in all the 23-telecom circles in India, and was the first private operator to have an all India presence.
Provides broadband (DSL) and telephone services (fixed line) in 90 cities in India.
OrganisationStructure
As an outcome of a restructuring exercise conducted within the company; a new integrated organizational structure has emerged; with realigned roles, responsibilities and reporting relationships of Bharti’s key team players.
With effect from March 01, 2006, this unified management structure of 'One Airtel' will enable continued improvement in the delivery of the Group’s strategic vision.
Buying behavior
IT research firm In-Stat predicts that the global market for wireless handsets will grow 23 percent to USD 136 billion in 2006, and may exceed USD 250 billion in 2011. In Stat said the wireless market has reached USD 110 billion in 2005.
The firms pointed out that after 2006 the growth rate would be slower. So depending upon the Market behavior for Handsets the
Bharti Airtel Limited
Business Description
Provides mobile, broadband & telephone (fixed line) and enterprise services (carriers & services to corporate)
Established July 07, 1995, as a Public Limited Company
Highlights for Second Quarter and Half Year Ended September 30, 2006
Market leader with a market share of all India mobile subscribers at 21.4%
Highest ever-net addition of 41.1 lakh customers in a single quarter.
Q2 Total Revenues of Rs.4,357 crore (up 61% Y-o-Y)
Q2 EBITDA of Rs. 1,702 crore (up 67% Y-o-Y)
Q2 Cash Profit of Rs. 1,644 crore (up 75% Y-o-Y)
Q2 Net Profit of Rs. 934 crore (up 79% Y-o-Y) and Net Profit crosses 1,600 crores
Market Capitalization
Customer Base 24,337,837 GSM mobile and 1,547,872 broadband & telephone (fixed line) customers (Status as at month ended July 31, 2006)
Operational Network
Provides GSM mobile services in all the 23-telecom circles in India, and was the first private operator to have an all India presence.
Provides broadband (DSL) and telephone services (fixed line) in 90 cities in India.
OrganisationStructure
As an outcome of a restructuring exercise conducted within the company; a new integrated organizational structure has emerged; with realigned roles, responsibilities and reporting relationships of Bharti’s key team players.
With effect from March 01, 2006, this unified management structure of 'One Airtel' will enable continued improvement in the delivery of the Group’s strategic vision.
Buying behavior
IT research firm In-Stat predicts that the global market for wireless handsets will grow 23 percent to USD 136 billion in 2006, and may exceed USD 250 billion in 2011. In Stat said the wireless market has reached USD 110 billion in 2005.
The firms pointed out that after 2006 the growth rate would be slower. So depending upon the Market behavior for Handsets the