Verizon Wireless Marketing Strategy
| Verizon Wireless | Marketing Strategy Paper | |
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Consumers need to communicate. But converting that need to the desire for certain types of communication requires skill. It also requires listening to what consumers want. Consumers demand for more cell phone and wireless services seems nearly unlimited, especially with the surge in social networking sites. This provides tremendous opportunities for Verizon Wireless. New products appear continually to feed that demand, such as increasingly popular broadband wireless services now offered by Verizon. Though many consumers who use internet-friendly phones and other devices tend to be business travelers, the wireless broadband industry is intent on improving its appeal to the social networking mass market, perhaps with flexible service plans, new features, and lower fees. There are predictions that very soon for most consumers, that the Smartphone will be the norm.
Verizon Wireless operates the nation's largest 4G LTE network and largest, most reliable 3G network. Headquartered in Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon Communications and Vodafone and they are leaders in wireless voice and data services.
Owns and operates the nation’s largest 4G LTE network. Launched in December 2010, the Verizon Wireless 4G LTE network is available to more than 230 million people – nearly 75% of the population – in 337 markets across the U.S. By the end of 2012 the company’s 4G LTE network is expected to cover more than 260 million people in 400 markets across the country. They built the nation’s first wide-area wireless broadband network. Verizon delivered the nation’s first wireless consumer 3G multimedia services and they also offer global voice and data services in more than two hundred destinations.
Data services include Mobile Broadband for staying connected coast to coast on laptops, tablets, smartphones and other non-traditional wireless devices; Verizon Tones for ringtones and
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Consumers need to communicate. But converting that need to the desire for certain types of communication requires skill. It also requires listening to what consumers want. Consumers demand for more cell phone and wireless services seems nearly unlimited, especially with the surge in social networking sites. This provides tremendous opportunities for Verizon Wireless. New products appear continually to feed that demand, such as increasingly popular broadband wireless services now offered by Verizon. Though many consumers who use internet-friendly phones and other devices tend to be business travelers, the wireless broadband industry is intent on improving its appeal to the social networking mass market, perhaps with flexible service plans, new features, and lower fees. There are predictions that very soon for most consumers, that the Smartphone will be the norm.
Verizon Wireless operates the nation's largest 4G LTE network and largest, most reliable 3G network. Headquartered in Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon Communications and Vodafone and they are leaders in wireless voice and data services.
Owns and operates the nation’s largest 4G LTE network. Launched in December 2010, the Verizon Wireless 4G LTE network is available to more than 230 million people – nearly 75% of the population – in 337 markets across the U.S. By the end of 2012 the company’s 4G LTE network is expected to cover more than 260 million people in 400 markets across the country. They built the nation’s first wide-area wireless broadband network. Verizon delivered the nation’s first wireless consumer 3G multimedia services and they also offer global voice and data services in more than two hundred destinations.
Data services include Mobile Broadband for staying connected coast to coast on laptops, tablets, smartphones and other non-traditional wireless devices; Verizon Tones for ringtones and
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