Marketing Strategy Pepsodent
MARKETING STRATEGY PEPSODENT
It’s the marketing strategy of the company that can either do wonders or blunders for the brand. If a product has a life cycle so does the marketing strategy has.
Introduction:
• Pepsodent -was launched in 1993 by HINDUSTAN LEVER LTD to cater to the oral needs of the customers.its Products includes toothpastes and toothbrushes.
• The various toothpaste variety are pepsodent Germicheck, Whitening , 2in1, Center Fresh, Gum Care, Sensitive, Kids.It was earlier positioned as a germ fighter focusing more on the process than on the result.Pepsodent have experimented with its positioning althrough its life by the way of changingmarketing strategies.
• It used Family platform as well as product platform in its marketingstrategies.For toothpaste the Segementation is done on the basis of age, product features and needs of thecustomer.
• Their target audience is the adult male who is the wage earner, and the mothers (bythe use of kids in the ads.
• Its positioned as a family care product with a price less than itscompetitors productEalier in the introduction stage its focus was on awareness so its ads were flashing alarming linesscaring people into reading the ad and print ads were given with a coupon to get free 10 day trial pack free like1950-Pepsodent Tooth Paste ad -awake or asleep film is gluing acid to your teeth.
• Pepsodent liquid for kids-We brush because we like to, we like the taste we like to brush1929-film a dangerous coating that robs teeth of their whiteness.
• Those pearly teeth learn how people get them, it’s a descriptive ad which explained how the fomula worked. On media front the focus was on cleaner and brighter teeth-If you had onli 12 hrs to live what would you do??
• Eat Drink Live Pepsodent protects, more jovial ads with least exposure to information about the paste1978 Steve Lawrence and Eydie Gorme are in this Pepsodent toothpaste commercial.- teeth thatneed to be the whitest needs pepsodent1950—poetic verse in
It’s the marketing strategy of the company that can either do wonders or blunders for the brand. If a product has a life cycle so does the marketing strategy has.
Introduction:
• Pepsodent -was launched in 1993 by HINDUSTAN LEVER LTD to cater to the oral needs of the customers.its Products includes toothpastes and toothbrushes.
• The various toothpaste variety are pepsodent Germicheck, Whitening , 2in1, Center Fresh, Gum Care, Sensitive, Kids.It was earlier positioned as a germ fighter focusing more on the process than on the result.Pepsodent have experimented with its positioning althrough its life by the way of changingmarketing strategies.
• It used Family platform as well as product platform in its marketingstrategies.For toothpaste the Segementation is done on the basis of age, product features and needs of thecustomer.
• Their target audience is the adult male who is the wage earner, and the mothers (bythe use of kids in the ads.
• Its positioned as a family care product with a price less than itscompetitors productEalier in the introduction stage its focus was on awareness so its ads were flashing alarming linesscaring people into reading the ad and print ads were given with a coupon to get free 10 day trial pack free like1950-Pepsodent Tooth Paste ad -awake or asleep film is gluing acid to your teeth.
• Pepsodent liquid for kids-We brush because we like to, we like the taste we like to brush1929-film a dangerous coating that robs teeth of their whiteness.
• Those pearly teeth learn how people get them, it’s a descriptive ad which explained how the fomula worked. On media front the focus was on cleaner and brighter teeth-If you had onli 12 hrs to live what would you do??
• Eat Drink Live Pepsodent protects, more jovial ads with least exposure to information about the paste1978 Steve Lawrence and Eydie Gorme are in this Pepsodent toothpaste commercial.- teeth thatneed to be the whitest needs pepsodent1950—poetic verse in